Taipei, Thursday, August 21, 2014 14:38 (GMT+8)
partly cloudy
Taipei
33°C
Windows tablets gaining traction in Japan
Hana Hu, DIGITIMES Research, Taipei [Tuesday 15 April 2014]

Sales of Windows-based tablets in Japan have been rising as vendors have been aggressively releasing Windows 8.1-based 8-inch models since October 2013. In February 2014, 15.7% of Japan's tablet sales were contributed by Windows-based models, up significantly from a year ago and also larger than the Windows tablet's share of 2% in the worldwide tablet market, according to figures from Japan-based BCN.

With Windows tablets gaining market share, Japan's tablet market is expected to see a more balanced development, but competition between iOS, Android and Windows will remain keen in 2014, Digitimes Research believes.

In 2013, Apple still dominated Japan's tablet market, followed by Asustek Computer (Android). Microsoft, Amazon and Sony were the third to fifth largest vendors. While Amazon and Sony have been in Japan's tablet market for a while, Microsoft's surge to the third position shows that demand for its Surface tablets have been rising strong in Japan.

Microsoft's second-generation Surface tablets are enjoying strong sales in Japan, but four out of its nine versions (two for the consumer market and two for the enterprise market) have been suffering from shortages in the country due to the software giant's misjudgment on related demand.

The shortages also caused Microsoft to miss out on business opportunities from Japan's year-end shopping season in 2013.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Topics: Page 2

Realtime news
  • Penetration rate for Ultra HD TVs likely to reach 15% in August

    Displays | 1min ago

  • Samsung to produce DRAM chips at Line-17 fab, causes concerns of oversupply

    Bits + chips | 1h 1min ago

  • Taiwan science parks 1H14 revenues up 0.14% on year, says MOST

    Bits + chips | 2h 41min ago

  • China 1H14 PV production value reaches CNY150 billion, says MIIT

    Green energy | 3h 6min ago

  • Foreign direct investment in Taiwan reaches US$2.47 billion in January-July

    Bits + chips | 3h 20min ago

  • Roughly 400 vendors preparing to feature new technologies at Touch Taiwan

    Displays | Aug 20, 22:30

  • Passive component maker Chinsan to kick off new plant in 1Q15

    Bits + chips | Aug 20, 22:15

  • Foxconn taking aggressive moves to enter IoT industry

    IT + CE | Aug 20, 22:11

  • Digitimes Research: Taiwan LCD monitor shipments grow in 2Q14

    Displays | Aug 20, 22:08

  • Japan market: HTC unveils HTC Butterfly 2

    Mobile + telecom | Aug 20, 19:00

  • Taiwan July export order value down on month, up on year, says MOEA

    Bits + chips | Aug 20, 18:58

  • Digitimes Research: Entry-level smartphone may help Amazon extend e-commerce reach

    Before Going to Press | Aug 20, 21:13

  • US ITC to probe Spansion MCU products for alleged patent infringement

    Before Going to Press | Aug 20, 21:12

  • Market watchers concerned about Acer inventory, CEO says inventory management a priority

    Before Going to Press | Aug 20, 21:12

Pause
 | 
View more

Analysis of China's revised domestic semiconductor industry goals

RESEARCH EXTRAS | Jul 16, 18:09

Facing a funding shortage for local IC manufacturers, the China State Council in June 2014 published guidelines to strengthen government support for China's semiconductor industry, while stating the short-, mid-, and long-term goals for the related industry supply...

The transition to 4k TV - UHD TV market forecast, 2014-2017

RESEARCH EXTRAS | Jun 26, 13:59

Ultra HD TV vendors are facing challenges due to an overall slowdown in the TV industry and are concerned whether relative supply chains can provide compatible Ultra HD content and services. However, trends show that content makers as well as panel and chip makers...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

Taiwan small- to mid-size LCD panels – 2Q 2014

TAIWAN FPD | Aug 6, 21:18

Taiwan makers' small- to medium-size panel shipments reached 351.4 million units in the second quarter of 2014, up 16.8% sequentially but down 2.8% on year.

Global tablet market – 2Q 2014

GLOBAL TABLET | Aug 1, 18:12

According to Digitimes Research, global shipment of tablets reached 55 million units in the second quarter of 2014, down 4.5% from the previous quarter and up 17.9% year over year.

MSI Global N750Ti TF 2GD5/OC
Media news email alerts
Greater China touch panel shipment forecast through 2015
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.