Taipei, Friday, September 30, 2016 10:23 (GMT+8)
mostly sunny
Taipei
29°C
Digitimes Research: Samsung 12.2-inch enterprise tablets unlikely to see strong sales in short term
Jim Hsiao, DIGITIMES Research, Taipei [Monday 24 March 2014]

Samsung started flooding the tablet market with new devices in the first quarter and is pushing its new 12.2-inch tablets, featuring a new user interface and multi-tasking abilities, as its main products for the enterprise market. However, because the devices have weaker price/performance ratios compared to notebooks of similar pricing and most of Android's enterprise applications are inferior to those of the PC platform, Digitimes Research expects Samsung's 12.2-inch tablet shipments to reach only around one million units in 2014.

Out of profitability concerns, Samsung stopped trying to bump up its notebook shipments through low-price strategies in the second half of 2013 and the strategy change resulted in a drop of its quarterly notebook shipments to from 3.5-4 million units to only 2-2.5 million. With the 12.2-inch tablets, Samsung is hoping the devices to help offset the declines in the notebook market.

Instead of pursuing better hardware specifications, Samsung placed its focus on developing a new user interface, software, applications as well as software-hardware integration, and is cooperating with third-party service providers to strengthen applications. Through these efforts, Samsung is aiming to strength the tablets' penetration into the enterprise market and enhance their competitiveness.

However, Digitimes Research believes Samsung's 12.2-inch tablets will have difficulties competiting against notebooks in the enterprise market in the short term. Currently, even the most entry-level 12.2-inch tablet from Samsung, the TabPRO 12.2 starts at US$649. The high-end NotePRO's US$849 starting price is already the price of a mid-range/high-end notebook. Except for a thinner and lighter industrial design and a longer battery life, the 12.2-inch tablets have no other competitive edge against a similar-level enterprise notebook in terms of component specifications such as processor performance, memory and storage capacities.

In addition, Android's lack of apps for tablets and limited enterprise and professional apps compared to the Windows and Mac platforms, are expected to impact the Android platform's ability to satisfy enterprise users' various needs. Even existing apps are having issues supporting some of Samsung's specially designed functions such as multi-windows and hovering touch.

Realtime news
  • Tokuyama to sell Malaysia-based polysilicon factory to OCI

    Green energy | 11h 56min ago

  • Digitimes Research: Cellular IoT may have limited opportunities for mobile telecom carriers

    Before Going to Press | Sep 29, 21:58

  • Anpec, GMT set to report revenue growth for 3Q16, says report

    Before Going to Press | Sep 29, 21:55

  • China to lower PV feed-in tariffs for 2017, say reports

    Before Going to Press | Sep 29, 21:54

  • LG Chem to launch 2nd-generation batteries for electric vehicles, says report

    Before Going to Press | Sep 29, 21:53

  • 25 million Ultra HD TV panels shipped globally in 1H16, says Sigmaintell

    Before Going to Press | Sep 29, 21:51

  • Oppo aims to ship 130-140 million smartphones in 2017

    Before Going to Press | Sep 29, 21:50

  • Taiwan semiconductor industry to increase 7.2% in 2016, says TSIA chairman

    Before Going to Press | Sep 29, 21:47

  • Quanta Cloud Technology opens marketing office in Germany

    Before Going to Press | Sep 29, 21:46

  • Taiwan market: About 660,000 smartphones shipped in August

    Before Going to Press | Sep 29, 21:43

  • TWTM 2016 taking place in Taipei

    Before Going to Press | Sep 29, 21:41

  • Semi equipment maker Foxsemicon vying for orders for OLED panel manufacturing

    Before Going to Press | Sep 29, 21:40

  • TAICS to cooperate with US TIA on 5G, IoT

    Before Going to Press | Sep 29, 21:39

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.