Taipei, Thursday, January 19, 2017 06:12 (GMT+8)
showers
Taipei
18°C
Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China
Kristina Shih, DIGITIMES Research, Taipei [Friday 17 January 2014]

Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawai. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.

China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.

Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.

Due to the lower price-performance ratios, Asustek's goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.

Realtime news
  • Nanya sets price for ECB issue

    Bits + chips | 8h 27min ago

  • Worldwide semiconductor revenues grow 1.5% in 2016, says Gartner

    Bits + chips | 8h 29min ago

  • GaAs foundry Wavetek positive about compound semiconductor market

    Bits + chips | 8h 32min ago

  • Apple reportedly planning 3 new tablets for 2017

    Before Going to Press | 8h 9min ago

  • OLED smartphone demand rising

    Before Going to Press | 8h 10min ago

  • TPV eyes 88 million display device shipments in 2017

    Before Going to Press | 8h 38min ago

  • China lowers subsidies for new energy-powered cars in 2017

    Before Going to Press | 8h 52min ago

  • Innodisk to see revenues drift downward in 1Q17

    Before Going to Press | 8h 53min ago

  • Equipment maker GPM sees clear order visibility through 1Q18

    Before Going to Press | 8h 53min ago

  • MediaTek to post 15-20% revenue decrease in 1Q17

    Before Going to Press | 8h 54min ago

  • Lite-On storage device shipments to be affected by tight SSD supplies in 1Q17

    Before Going to Press | 8h 54min ago

  • Sony Mobile to ship up to 17 million smartphones in fiscal 2016

    Before Going to Press | 9h 21min ago

  • HTC to release new VR games, accessories to promote HTC Vive

    Before Going to Press | 9h 22min ago

  • Qualcomm, MediaTek to vie for handset solution orders from Foxconn

    Before Going to Press | 9h 26min ago

Pause
 | 
View more
Advantest
Trends and forecasts for the China FPD industry, 2014-2017
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.