Taipei, Thursday, May 5, 2016 21:31 (GMT+8)
thunderstorms
Taipei
28°C
Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China
Kristina Shih, DIGITIMES Research, Taipei [Friday 17 January 2014]

Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawai. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.

China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.

Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.

Due to the lower price-performance ratios, Asustek's goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.

Realtime news
  • PCB firm Apex reports increased April revenues

    Bits + chips | 1h 16min ago

  • Sinbon Electronics sees increased April revenues

    IT + CE | 1h 21min ago

  • Digitimes Research: China vendors ship 128.6 million smartphones globally in 1Q16

    Mobile + telecom | 1h 37min ago

  • HMI to see strong rebound in 2Q16, says report

    Bits + chips - Stockwatch | 1h 39min ago

  • Catcher Technology nets NT$5.40 per share for 1Q16

    Before Going to Press | 1h 22min ago

  • Largan Precision April revenues up on month, down on year

    Before Going to Press | 1h 34min ago

  • Taiwan market: Huawei Technologies unveils smartphone

    Before Going to Press | 1h 51min ago

  • Quanta Storage nets NT$0.33 per share for 1Q16

    Before Going to Press | 1h 53min ago

  • Getac Technology April revenues down on month, up on year

    Before Going to Press | 1h 53min ago

  • Genesis Photonics to buy back 10 million shares

    Before Going to Press | 1h 54min ago

  • Systex posts 1Q16 net EPS of NT$0.38

    Before Going to Press | 1h 55min ago

  • China vendors offer entry-level 3G smartphones equipped with Intel platform at US$28-33

    Before Going to Press | 1h 55min ago

  • Posiflex Technology nets NT$1.75 per share for 1Q16

    Before Going to Press | 1h 56min ago

  • Shuttle to decrease capital by 30%

    Before Going to Press | 1h 56min ago

  • SAS posts 1Q16 net EPS of NT$0.36

    Before Going to Press | 1h 57min ago

Pause
 | 
View more
China smartphone touch-panel industry 2016 forecast
Trends and forecasts for the China FPD industry, 2014-2017
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.