Taipei, Wednesday, July 1, 2015 21:07 (GMT+8)
mostly cloudy
Taipei
32°C
Digitimes Research: Asustek ZenFone smartphones have lower price-performance ratios than comparable models from China
Kristina Shih, DIGITIMES Research, Taipei [Friday 17 January 2014]

Asustek Computer unveiled three ZenFone-series smartphones at CES 2014 and will initially launch the models in the Taiwan, China and Southeast Asia markets in March with prices comparable to low-cost models offered by China-based Xiaomi Technology and Huawai. But the price-performance ratios of the ZenFones will be still lower than rival models from China-based vendors due to the use of different marketing channels, according to Digitimes Research.

China-based vendors such as Huawei and Coolpad have been duplicating the business model initiated by Xiaomi by introducing entry-level models with higher hardware specifications and marketing the gadgets mainly through the Internet.

Leveraging subsidies offered by telecom operators, Asustek has been able to lower prices for its ZenFone models to levels comparable to those offered by Xiaomi, Huawei and Coolpad, but the price-performance ratios are lower than of the Hongmi smartphone from Xiaomi, the Honor 3C from Huawei and the Great God F1 from Coolpad, due to markup costs added by channel operators in China selling the ZenFones.

Due to the lower price-performance ratios, Asustek's goal of shipping over five million smartphones in 2014 through a low-pricing model remains hard to achieve, commented Digitimes Research.

Realtime news
  • Acer opens BYOC experience center in Taiwan

    IT + CE | 44min ago

  • GET to outsource production of solar-grade silicon wafers to Eversol

    Green energy | 55min ago

  • Japan-based vendors see decreased digital camera shipments in May, says CIPA

    IT + CE | 1h ago

  • Digitimes Research: Taiwan makers hold advantage for wearable PMOLED orders

    Displays | 1h 3min ago

  • MediaTek declines to comment on merger rumors

    Bits + chips - Stockwatch | 1h 5min ago

  • Xiaomi appoints new CFO

    Before Going to Press | 42min ago

  • NCC to fine Asia Pacific Telecom for lagging behind 4G infrastructure construction

    Before Going to Press | 1h 4min ago

  • China market: HD leads over Full HD in May smartphone sales, says firm

    Before Going to Press | 1h 5min ago

  • Digitimes Research: Japan home entertainment market sees Sharp rise with new 4K solutions

    Before Going to Press | 1h 16min ago

  • Supply chain players gear up for new Nintendo new console

    Before Going to Press | 1h 19min ago

  • China makers lower prices for large-size solar-grade monocrystalline wafers

    Before Going to Press | 1h 20min ago

  • China market: Meizu to launch flagship smartphone MX5, says report

    Before Going to Press | 1h 26min ago

  • LCD monitor shipments drop in 2Q15, says WitsView

    Before Going to Press | 1h 27min ago

  • CSOT expects new 6G facilities to enter mass production in 1Q17

    Before Going to Press | 1h 28min ago

  • Xiaomi sells smartphones in Brazil market

    Before Going to Press | 1h 28min ago

Pause
 | 
View more
2015 China IC design market forecast
2015 global tablet demand forecast
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.