Taipei, Friday, October 24, 2014 06:16 (GMT+8)
partly cloudy
Taipei
22°C
Digitimes Research: Apple iWatch to play key role in boosting smartwatch sales
Danny Kuo, DIGITIMES Research, Taipei [Monday 14 October 2013]

After researching existing smartwatch players' product strategies and technology maturity, Digitimes Research believes that the competition in the smartwatch industry in the next three years will mainly be between standalone and accessory models. The standalone models, which can operate independently without a smartphone, have better specifications and also higher prices, while the accessory models, which rely on smartphones for most of their operations, have inferior specifications and lower prices.

For the smartwatch industry's future outlook, Digitimes Research believes the entry of Apple's "iWatch" will be the biggest driver to boost the market's overall shipments. If the iWatch is able to show up in the second half of 2014, smartwatch annual shipments should greatly benefit, while ASPs will also decline more slowly.

Apple's strong marketing is expected to help stimulate overall demand for smartwatches, while the US vendor's brand power, which allows the company to price its products higher than the average, will help reduce the rate of decline of smartwatch ASPs.

If Apple releases its iWatch in the second half of 2014, smartwatch annual shipments are estimated at 5.92 million units for 2014, 22.79 million for 2015 and 75.66 million for 2016. Without the iWatch, the estimated shipment volumes will reduce to 1.82 million, 6.19 million and 24.15 million from 2014-2016, respectively.

Realtime news
  • Taiwan September manufacturing production index down on month, up on year, says MOEA

    Bits + chips | 8h 31min ago

  • Taiflex Scientific, ThinFlex net NT$3.42, NT$1.85 EPS for January-September

    Before Going to Press | 9h 1min ago

  • Digitimes Research: Global LED supply in 2015 may be tight

    Before Going to Press | 9h 47min ago

  • Taiwan market: HTC maintains largest market share by sales volume in September

    Before Going to Press | 9h 49min ago

  • Supply chains still experiencing pressure to reduce panel pricing

    Before Going to Press | 10h 7min ago

  • Foxconn will not acquire TPK, says company

    Before Going to Press | 10h 11min ago

  • Taiwan makers still eyeing sales of Ultra HD TV panels, high-end IT displays

    Before Going to Press | 10h 30min ago

  • Himax Technologies sees booming orders for LCoS solutions

    Before Going to Press | 10h 45min ago

  • Innolux announces acquisition of assets from Hoya Microelectronics

    Before Going to Press | 10h 46min ago

  • Taiwan IC designers expect drops in 3Q14 gross margins

    Before Going to Press | 10h 53min ago

  • Taiwan makers 3-5 years ahead of China in LTPS technology, says AUO

    Before Going to Press | 10h 57min ago

  • Digitimes Research: Taiwan makers developing more technology for second-wave 802.11ac devices

    Before Going to Press | 11h ago

  • Digitimes Research: OLED TV pricing to remain double Ultra HD TV pricing through 2016

    Before Going to Press | 11h 6min ago

  • Sony to launch 12-inch tablet in 1Q15, say Taiwan makers

    Before Going to Press | 11h 9min ago

  • Laibao reaches 80% yields on 5G line; OGS shipments reach 600,000 a month

    Before Going to Press | 11h 10min ago

  • Taiwan makers in China less interested in additional investment, says TEEMA

    Before Going to Press | 11h 16min ago

  • Intel Global Summit 2014 to focus on IoT, smart wearable devices, say Taiwan makers

    Before Going to Press | 11h 24min ago

Pause
 | 
View more

Trends and forecasts for the China FPD industry, 2014-2017

CHINA FPD | Oct 6, 12:29

With China being the world's IT production center and a country with some of the strongest consumer demand, along with benefits on custom tax, funding, loans, and subsidies provided by the government, China's FPD industry continues to show strong growth. Local...

Taiwan servers and the global server market, 2014

RESEARCH EXTRAS | Oct 3, 12:19

Taiwan makers have successfully entered the supply chain of the Internet data center (IDC) industry and may contribute over 90% of the global server shipments in 2014. Combined revenues from related product lines such as motherboards, back-end assembly, storage...

Taiwan notebooks – 3Q 2014

TAIWAN ICT | Oct 23, 11:55

US notebook brand vendors' stronger-than-expected sales fueled their Taiwan-based ODM partners' shipment growth in the third quarter. In general, the enterprise segment saw better shipment momentum than the consumer segment, as Microsoft's termination of support...

Taiwan LCD monitors – 2Q 2014

TAIWAN FPD | Aug 25, 14:48

Taiwan's monitor shipments grew 10% in the second quarter compared to a low first-quarter base. With panel makers reducing their supply of monitor applications and monitor vendors reluctant to increase their shipments, Taiwan's makers will only see a single-digit...

China smartphone market and industry – 2Q 2014

CHINA SMARTPHONE | Aug 12, 17:41

A delay in the launch schedule for low-cost 4G smartphones resulted in a mere 4.8% increase in second quarter shipments in the China market. However, with telecom operators planning on increasing their subsidies in the second half of the year, demand will be...

MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.