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Digitimes Research: Apple iWatch to play key role in boosting smartwatch sales
Danny Kuo, DIGITIMES Research, Taipei [Monday 14 October 2013]

After researching existing smartwatch players' product strategies and technology maturity, Digitimes Research believes that the competition in the smartwatch industry in the next three years will mainly be between standalone and accessory models. The standalone models, which can operate independently without a smartphone, have better specifications and also higher prices, while the accessory models, which rely on smartphones for most of their operations, have inferior specifications and lower prices.

For the smartwatch industry's future outlook, Digitimes Research believes the entry of Apple's "iWatch" will be the biggest driver to boost the market's overall shipments. If the iWatch is able to show up in the second half of 2014, smartwatch annual shipments should greatly benefit, while ASPs will also decline more slowly.

Apple's strong marketing is expected to help stimulate overall demand for smartwatches, while the US vendor's brand power, which allows the company to price its products higher than the average, will help reduce the rate of decline of smartwatch ASPs.

If Apple releases its iWatch in the second half of 2014, smartwatch annual shipments are estimated at 5.92 million units for 2014, 22.79 million for 2015 and 75.66 million for 2016. Without the iWatch, the estimated shipment volumes will reduce to 1.82 million, 6.19 million and 24.15 million from 2014-2016, respectively.

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Wireless broadband developments in Southeast Asia markets
DIGITIMES Translation Services
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.