Taipei, Tuesday, October 6, 2015 04:42 (GMT+8)
mostly cloudy
Qualcomm and Freestyle Audio reveal first product to feature color mirasol displays
Press release, September 12; Yvonne Yu, DIGITIMES [Friday 12 September 2008]

Qualcomm MEMS Technologies, a wholly owned subsidiary of Qualcomm Incorporated, and Freestyle Audio, revealed the design specifications for a limited edition waterproof MP3 player featuring a color mirasol display.

The Freestyle Audio Soundwave with mirasol display, the FA300 will include a 0.9-inch color mirasol display, giving consumers a portable, waterproof music option for active, outdoor use. In addition to the inclusion of the mirasol display, the FA300 will have added Bluetooth capabilities.

Additionally, the product will include a functional display button bearing Qualcomm MEMS Technologies' notable butterfly logo, reminding consumers of the nature-based genesis of the mirasol display. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays to create color. The screen relies upon thin films that reflect back color from incident white light to create crisp, bright images.

Jim Cathey, vice president of business development for Qualcomm MEMS Technologies said that this is a very important milestone for us as we begin to move color mirasol displays into the market for the first time.

Qualcomm's mirasol displays constitute a technology breakthrough that promises substantial performance benefits over competing display technologies. Based on a reflective technology called interferometric modulation (IMOD), mirasol displays harness ambient light and require no backlighting, thereby consuming significantly less power.The display works by reflecting light so that specific wavelengths interfere with each other to create color.

Freestyle Audio waterproof MP3 player - FA300

Freestyle Audio waterproof MP3 player - FA300
Photo by Qualcomm MEMS Technologies

The Big Fund
Trends and forecasts for the China FPD industry, 2014-2017
Demand and supply trends in the global sapphire industry, 2014-2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.