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Qualcomm and Freestyle Audio reveal first product to feature color mirasol displays
Press release, September 12; Yvonne Yu, DIGITIMES [Friday 12 September 2008]

Qualcomm MEMS Technologies, a wholly owned subsidiary of Qualcomm Incorporated, and Freestyle Audio, revealed the design specifications for a limited edition waterproof MP3 player featuring a color mirasol display.

The Freestyle Audio Soundwave with mirasol display, the FA300 will include a 0.9-inch color mirasol display, giving consumers a portable, waterproof music option for active, outdoor use. In addition to the inclusion of the mirasol display, the FA300 will have added Bluetooth capabilities.

Additionally, the product will include a functional display button bearing Qualcomm MEMS Technologies' notable butterfly logo, reminding consumers of the nature-based genesis of the mirasol display. The phenomenon that makes a butterfly's wings shimmer is the same process used in Qualcomm's mirasol displays to create color. The screen relies upon thin films that reflect back color from incident white light to create crisp, bright images.

Jim Cathey, vice president of business development for Qualcomm MEMS Technologies said that this is a very important milestone for us as we begin to move color mirasol displays into the market for the first time.

Qualcomm's mirasol displays constitute a technology breakthrough that promises substantial performance benefits over competing display technologies. Based on a reflective technology called interferometric modulation (IMOD), mirasol displays harness ambient light and require no backlighting, thereby consuming significantly less power.The display works by reflecting light so that specific wavelengths interfere with each other to create color.

Freestyle Audio waterproof MP3 player - FA300

Freestyle Audio waterproof MP3 player - FA300
Photo by Qualcomm MEMS Technologies

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