Amazon released its mid-range to high-end Fire Phone in late-July 2014, looking to attract consumers to shop through Amazon's e-commerce platform with the phone's built-in Firefly technology, according to Digitimes Research.
Since the main battlefield for online and e-commerce businesses in emerging markets is likely to shift to smartphones in the next few years, Amazon can capitalize with the launch of entry-level Fire Phones or release of a Firefly application for other handsets to expand its online shopping business in emerging markets, according to Digitimes Research.
Amazon had been in talks with Taiwan-based handset ODMs for the production of entry-level Fire Phones prior to the release of the current Fire Phone.
Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.