Taipei, Wednesday, September 2, 2015 11:54 (GMT+8)
mostly cloudy
Taipei
32°C
2012 tablet market forecast
James Wang, DIGITIMES Research, Taipei [Friday 30 December 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
With a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. This Digitimes Research Special Report analyzes the market and forecasts the prospects for 13 major tablet brands worldwide for 2012.
Abstract
Global mobile device computing shipments, 2010-2014 (m units)

In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet market was already maturing. However, Digitimes Research's analysis shows that the fourth-quarter zero growth was a special case resulting from the double impacts of the March 11 disasters in Japan and the weak economy. They are not expected to hinder the future of tablet devices.

The global economic situation does not seem too pessimistic in 2012. Demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. Digitimes Research defines shipments as devices shipped from ODM/OEM partners to brand partners. Brand vendors' shipments to channels are not taken into consideration.

After a year of trials and tribulations in 2011, capable vendors have already established firm places in the global tablet device market. Digitimes Research has examined 13 major tablet brands worldwide, predicted their shipments in 2012, and assessed the importance of tablet devices in these vendors' overall product lines.

Inside the Top-3 camp, the king - Apple - has shown its bottleneck. Its strategy of one model per year undermined its sales momentum in the fourth quarter of 2011, while competitor Amazon enjoyed brisk sales during the hot season. Samsung Electronics was in a neck-and-neck race with Apple in both smartphone and notebook sales. Samsung's next target is the tablet market, and its shipments stand a chance of hitting 10 million units.    

Within the camp comprising Apple's competitors, Samsung, PC and e-book vendors will form three major forces in the tablet market. Major PC vendors in the tablet market include Lenovo, Acer and Asustek Computer, with each of them shipping 2.5-3 million tablet devices, or almost 10% of their overall shipments. Handset vendors' tablet shipments are mostly be less than 2 million units each, sharing less than 5% of their overall shipments. Among e-book reader vendors, Amazon still leads Barnes & Noble by a wide margin, but their proportion of tablets will both still be at least 30% of their overall shipments.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • III sets up IoT intelligent commerce SIG to promote smart e-commerce in Taiwan

    IT + CE | 9min ago

  • Solartech reports increased August revenues

    Green energy | 12min ago

  • SEMICON Taiwan 2015: Inotera, Applied and HMI positive about semi industry outlook

    Bits + chips | 28min ago

  • SPIL looks to effective results of SiP packaging development with Foxconn

    Bits + chips | 32min ago

  • Apple receiving G/G touch samples for 2016 iPhone

    Displays | 41min ago

  • Taiwan PCB production to edge up marginally in 2015

    Bits + chips - Newswatch | 45min ago

  • Inventory adjustments in semi industry comes to an end, says TSMC executive

    Bits + chips | 48min ago

  • ASE reiterates its acquisition bid for financial investment, industry integration

    Before Going to Press | Sep 1, 22:43

  • Solartech Energy sees increased August revenues

    Before Going to Press | Sep 1, 21:25

  • Vendors focus mostly on high-end technologies at Touch Taiwan

    Before Going to Press | Sep 1, 21:24

  • Taiwan market: Smartphone sales to remain weak in 3Q15

    Before Going to Press | Sep 1, 21:22

  • Semi firms to highlight latest technologies, products at SEMICOM Taiwan 2015

    Before Going to Press | Sep 1, 21:22

  • China market: Asustek to launch Vivo Stick

    Before Going to Press | Sep 1, 21:22

  • Taiwan market: Yuanta Securities offers Apple Watch-based mobile securities purchasing services

    Before Going to Press | Sep 1, 21:20

  • Taichung City plans to develop Productivity 4.0 base

    Before Going to Press | Sep 1, 21:19

  • HTC suspends production at Shanghai factory, say reports

    Before Going to Press | Sep 1, 21:18

  • VMware announces Photon Platform

    Before Going to Press | Sep 1, 21:17

Pause
 | 
View more

Display panels for wearable devices: Market overview and forecast through 2017

RESEARCH EXTRAS | Jul 23, 12:15

The wearables market is a growing focal point for many vendors and players in the display panel supply chain. This Digitimes Research Special Report looks at developments in panel applications in the wearable industry, with a specific focus on panel makers in...

Developments in the UV LED industry

RESEARCH EXTRAS | Jul 16, 18:28

As white LED applications are becoming more widely accepted and common in the market and China makers push more price-competitive solutions, the 2015 global high-brightness LED output value is expected to only grow 7.5% on year. It is not surprising that in a...

Taiwan LCD TVs – 2Q 2015

TAIWAN DISPLAY SYSTEM | Aug 21, 14:47

Taiwan-based LCD TV makers are seeing improving shipments. Among them, Foxconn Electronics (Hon Hai Precision Industry) will have the strongest shipment growth in the second half due to procurement orders from Mexico.

Global tablet market – 2Q 2015

GLOBAL TABLET | Aug 21, 12:11

Digitimes Research saw global tablet shipments fall to 45.76 million units in second-quarter 2015, showing a 10% decrease on quarter and representing more than a 15% decrease on year.

China smartphone market and industry – 2Q 2015

CHINA SMARTPHONE | Aug 18, 15:33

Smartphone sales in China no longer show any significant momentum for growth as the fast maturing market now increasingly relies on replacement demand from existing users.

Display panels for wearable devices
2015 China smartphone panel trend forecast
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.