Taipei, Monday, March 2, 2015 11:36 (GMT+8)
mostly cloudy
Taipei
15°C
2012 tablet market forecast
James Wang, DIGITIMES Research, Taipei [Friday 30 December 2011]
Registration required (free) to purchase. Please sign in if you wish to continue.
With a global economic situation that does not seem too pessimistic for 2012, demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. This Digitimes Research Special Report analyzes the market and forecasts the prospects for 13 major tablet brands worldwide for 2012.
Abstract
Global mobile device computing shipments, 2010-2014 (m units)

In the fourth quarter of 2011, worldwide sales of branded tablet devices saw zero growth amid a global economic downturn. Many started wondering whether the tablet market was already maturing. However, Digitimes Research's analysis shows that the fourth-quarter zero growth was a special case resulting from the double impacts of the March 11 disasters in Japan and the weak economy. They are not expected to hinder the future of tablet devices.

The global economic situation does not seem too pessimistic in 2012. Demand for mobile computing will rise steadily and the price-performance ratio of tablet devices will improve. And there will be improvements to the software and hardware support for Android-based tablets. These factors all contribute to a 60% growth in tablet shipments to 95.10 million units in 2012. Digitimes Research defines shipments as devices shipped from ODM/OEM partners to brand partners. Brand vendors' shipments to channels are not taken into consideration.

After a year of trials and tribulations in 2011, capable vendors have already established firm places in the global tablet device market. Digitimes Research has examined 13 major tablet brands worldwide, predicted their shipments in 2012, and assessed the importance of tablet devices in these vendors' overall product lines.

Inside the Top-3 camp, the king - Apple - has shown its bottleneck. Its strategy of one model per year undermined its sales momentum in the fourth quarter of 2011, while competitor Amazon enjoyed brisk sales during the hot season. Samsung Electronics was in a neck-and-neck race with Apple in both smartphone and notebook sales. Samsung's next target is the tablet market, and its shipments stand a chance of hitting 10 million units.    

Within the camp comprising Apple's competitors, Samsung, PC and e-book vendors will form three major forces in the tablet market. Major PC vendors in the tablet market include Lenovo, Acer and Asustek Computer, with each of them shipping 2.5-3 million tablet devices, or almost 10% of their overall shipments. Handset vendors' tablet shipments are mostly be less than 2 million units each, sharing less than 5% of their overall shipments. Among e-book reader vendors, Amazon still leads Barnes & Noble by a wide margin, but their proportion of tablets will both still be at least 30% of their overall shipments.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • China releases FDD-LTE licenses to China Telecom, China Unicom

    Mobile + telecom | 46min ago

  • Chunghwa Telecom sets up OTT task force

    Mobile + telecom | 50min ago

  • China January mobile phone user base grows to 1.290 billion, says MIIT

    Mobile + telecom | 53min ago

  • AcBel Polytech to deal out cash dividend of NT$1.60

    IT + CE | 54min ago

  • Compal 4Q14 net EPS hits 16-quarter high

    IT + CE | 57min ago

  • Samsung intros 128GB UFS storage for smartphones

    Bits + chips | 59min ago

  • TSMC, MediaTek move up in semiconductor R&D, says IC Insights

    Bits + chips | 1h 3min ago

Pause
 | 
View more

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

2015 global AP market forecast and vendor analysis

RESEARCH EXTRAS | Jan 23, 10:46

Digitimes Research estimates that total 2014 AP shipments will reach 1.52 billion units worldwide, up 19.6% from 2013, and in 2015 the global market will see shipments of 1.65 billion units, growing 8.5% on year. The slowdown is mainly due to a shrinking tablet...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN FPD | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

2015 global notebook demand forecast
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.