Taipei, Tuesday, July 25, 2017 04:57 (GMT+8)
thunderstorms
Taipei
36°C
Digitimes Research: Tablet market facing growing pains in 2014
Michael McManus, DIGITIMES, Taipei [Friday 15 August 2014]

After facing a second quarter where overall shipment results came in below expectations, tablet vendors are expected to see a rebound in the third quarter, with global shipments increasing 23.8% on quarter, according to data from the latest Digitimes Research Tracker service. Worldwide tablet shipments will reach 68.5 million units in the third quarter, up 9% from the same period last year, but Digitimes Research noted that with the global tablet market maturing, annual growth will fall to single digits in both the third and fourth quarters of 2014.

The recently published Global Tablet Market Tracker report forecasts that the third quarter will represent the first period of 2014 to show sequential growth, as vendors face less adverse market conditions.

The most significant market factor constraining shipments in the second quarter was Samsung failing to meet expectations. The vendor was unable to continue the growth momentum it had previously seen in all its tablet lines, mainly because the market saw no significant difference between Samsung's new mid-to-high-end Android products and the Apple iPad or even Samsung's previous generation products.

Samsung also originally expected to increase its 8.x-inch market share but failed to take even 20% of that market, while sales of its low-priced phablets suffered in emerging markets, as they still maintained a price premium compared with competitors.

Tablet vendors will continue facing market obstacles as they head into the second half of the year. The global tablet market is maturing and notebook vendors are looking to reclaim market share by offering notebooks priced similarly, or even cheaper, than tablets. Digitimes Research forecast that annual growth in the fourth quarter of 2014 will fall to 0.5%.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Global tablet market – 2Q 2014). Visit our latest Data reports.

Realtime news
  • Taiwan June unemployment rate down on year, says DGBAS

    Bits + chips | 6h 46min ago

  • NOR flash supply to remain tight in 2018, says Macronix president

    Bits + chips | 7h 1min ago

  • PC shipments may be undermined by component shortages in 2H17

    Before Going to Press | 7h 19min ago

  • Demand for metal plate micro-resistors rising

    Before Going to Press | 7h 37min ago

  • IST 2Q17 profits hike over 100%

    Before Going to Press | 7h 37min ago

  • MediaTek to transfer 28nm chip orders to UMC

    Before Going to Press | 7h 38min ago

  • Holtek 32-bit MCU shipments to rise significantly in 2Q17

    Before Going to Press | 7h 39min ago

  • Foxconn R&D team unveils smart food ordering system

    Before Going to Press | 7h 39min ago

  • TPK, O-film alliance in danger of collapse

    Before Going to Press | 7h 42min ago

  • China new PV regulations may heat up price war

    Before Going to Press | 7h 45min ago

  • Facebook developing smart speaker with 15-inch touch panel

    Before Going to Press | 8h 53min ago

Pause
 | 
View more
Global notebook shipment forecast, 2017 and beyond
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.