Taipei, Thursday, August 25, 2016 07:33 (GMT+8)
scattered thunderstorms
Taipei
32°C
Digitimes Research: Tablet market facing growing pains in 2014
Michael McManus, DIGITIMES, Taipei [Friday 15 August 2014]

After facing a second quarter where overall shipment results came in below expectations, tablet vendors are expected to see a rebound in the third quarter, with global shipments increasing 23.8% on quarter, according to data from the latest Digitimes Research Tracker service. Worldwide tablet shipments will reach 68.5 million units in the third quarter, up 9% from the same period last year, but Digitimes Research noted that with the global tablet market maturing, annual growth will fall to single digits in both the third and fourth quarters of 2014.

The recently published Global Tablet Market Tracker report forecasts that the third quarter will represent the first period of 2014 to show sequential growth, as vendors face less adverse market conditions.

The most significant market factor constraining shipments in the second quarter was Samsung failing to meet expectations. The vendor was unable to continue the growth momentum it had previously seen in all its tablet lines, mainly because the market saw no significant difference between Samsung's new mid-to-high-end Android products and the Apple iPad or even Samsung's previous generation products.

Samsung also originally expected to increase its 8.x-inch market share but failed to take even 20% of that market, while sales of its low-priced phablets suffered in emerging markets, as they still maintained a price premium compared with competitors.

Tablet vendors will continue facing market obstacles as they head into the second half of the year. The global tablet market is maturing and notebook vendors are looking to reclaim market share by offering notebooks priced similarly, or even cheaper, than tablets. Digitimes Research forecast that annual growth in the fourth quarter of 2014 will fall to 0.5%.

This article is an excerpt from a Digitimes Research Quarterly Data Report (Global tablet market – 2Q 2014). Visit our latest Data reports.

Realtime news
  • Trina Solar to begin production of 5BB solar cells, say reports

    Green energy | 9h 52min ago

  • Taiwan market: Smartphone sales up slightly in July

    Mobile + telecom - Newswatch | 9h 56min ago

  • Taiwan FTC approves acquisition of HMI by ASML

    Bits + chips | 11h 27min ago

  • Taiwan market: Mobile Internet-access infrastructure key to development of mobile payments, says NCC

    Mobile + telecom | 11h 29min ago

  • Elexcon and IEE 2016 opens covering electronics and embedded applications

    Before Going to Press | 9h 20min ago

  • Research firm expects Taiwan PCB output to grow sequentially, but fall on year in 3Q16

    Before Going to Press | 10h 4min ago

  • Digitimes Research: Global tablet shipment to drop over 10% on year

    Before Going to Press | 10h 9min ago

  • Semi, LCD equipment maker Gallant to see EPS double in 2016

    Before Going to Press | 10h 10min ago

  • Samsung pushing low-price tablet with strong e-book support

    Before Going to Press | 10h 10min ago

  • ITRI showcasing materials for flexible OLED at Touch Taiwan 2016

    Before Going to Press | 11h 22min ago

  • Digitimes Research: Japan IT vendors stepping into IoT business

    Before Going to Press | 11h 42min ago

  • Taiwan PCB production value to grow 8.8% on quarter in 3Q16, says IEK

    Before Going to Press | 11h 45min ago

  • China Telecom nets CNY11.673 billion for 1H16

    Before Going to Press | 11h 46min ago

  • Sharp preparing to market solar cells in China, says Nikkei

    Before Going to Press | 11h 47min ago

  • Consumer IC vendor Sonix to ship over 600 million MCUs in 2016

    Before Going to Press | 11h 48min ago

Pause
 | 
View more
UMC
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.