Taipei, Friday, March 6, 2015 14:34 (GMT+8)
mostly cloudy
Taipei
17°C
Digitimes Research: Samsung 12.2-inch enterprise tablets unlikely to see strong sales in short term
Jim Hsiao, DIGITIMES Research, Taipei [Monday 24 March 2014]

Samsung started flooding the tablet market with new devices in the first quarter and is pushing its new 12.2-inch tablets, featuring a new user interface and multi-tasking abilities, as its main products for the enterprise market. However, because the devices have weaker price/performance ratios compared to notebooks of similar pricing and most of Android's enterprise applications are inferior to those of the PC platform, Digitimes Research expects Samsung's 12.2-inch tablet shipments to reach only around one million units in 2014.

Out of profitability concerns, Samsung stopped trying to bump up its notebook shipments through low-price strategies in the second half of 2013 and the strategy change resulted in a drop of its quarterly notebook shipments to from 3.5-4 million units to only 2-2.5 million. With the 12.2-inch tablets, Samsung is hoping the devices to help offset the declines in the notebook market.

Instead of pursuing better hardware specifications, Samsung placed its focus on developing a new user interface, software, applications as well as software-hardware integration, and is cooperating with third-party service providers to strengthen applications. Through these efforts, Samsung is aiming to strength the tablets' penetration into the enterprise market and enhance their competitiveness.

However, Digitimes Research believes Samsung's 12.2-inch tablets will have difficulties competiting against notebooks in the enterprise market in the short term. Currently, even the most entry-level 12.2-inch tablet from Samsung, the TabPRO 12.2 starts at US$649. The high-end NotePRO's US$849 starting price is already the price of a mid-range/high-end notebook. Except for a thinner and lighter industrial design and a longer battery life, the 12.2-inch tablets have no other competitive edge against a similar-level enterprise notebook in terms of component specifications such as processor performance, memory and storage capacities.

In addition, Android's lack of apps for tablets and limited enterprise and professional apps compared to the Windows and Mac platforms, are expected to impact the Android platform's ability to satisfy enterprise users' various needs. Even existing apps are having issues supporting some of Samsung's specially designed functions such as multi-windows and hovering touch.

Topics: Page 2

Realtime news
  • Radiant Opto-Electronics reports revenues drop in February 2015

    Displays - Stockwatch | 5min ago

  • AUO revenues fall 11.8% sequentially in February

    Displays | 15min ago

  • SPIL February sales rise 16.2%

    Bits + chips | 15min ago

  • Commercial building automation system revenues expected to total more than US$713 billion from 2015-2023, says Navigant

    Green energy | 23min ago

  • SMIC gearing up for 28nm production

    Bits + chips | 35min ago

  • Nearly half of light bulb shipments to residental segment to be LED by 2022, says IHS

    LED | 2h 29min ago

  • LCD TV panel pricing expected to ease in 2Q15

    Displays | 2h 45min ago

  • PC shipments in 1Q15 may fall over 20%, say Taiwan makers

    Before Going to Press | Mar 5, 21:58

  • KYEC expects 2015 sales to rise

    Before Going to Press | Mar 5, 21:56

  • Global Unichip utilizes Cadence analog IP to implement WiGig-enabled SoC on 28nm process

    Before Going to Press | Mar 5, 21:54

  • 4G handset penetration in China to reach 40% in 2015

    Before Going to Press | Mar 5, 21:53

  • Inspection tool maker HMI looks to 25-35% revenue growth in 2015

    Before Going to Press | Mar 5, 21:52

  • Unity Opto Technology sees sequential drop in February revenues

    Before Going to Press | Mar 5, 21:51

  • Getac February revenues down sequentially

    Before Going to Press | Mar 5, 21:50

  • GET to issue up to 150 million new shares for private placement

    Before Going to Press | Mar 5, 21:50

Pause
 | 
View more

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

2015 global AP market forecast and vendor analysis

RESEARCH EXTRAS | Jan 23, 10:46

Digitimes Research estimates that total 2014 AP shipments will reach 1.52 billion units worldwide, up 19.6% from 2013, and in 2015 the global market will see shipments of 1.65 billion units, growing 8.5% on year. The slowdown is mainly due to a shrinking tablet...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN FPD | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

2015 China IC design market forecast
Analysis of China revised domestic semiconductor industry goals
Trends and developments in the OTT market
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.