Supply chain
Kingmax taps handset battery market, with products supporting Nokia and Sony Ericsson phones
Press release, December 7, Staff reporter, DIGITIMES
Monday 7 December 2009

Leading memory module brand Kingmax, know for consistently developing its portfolio of patents and patent applications related to its exclusive module technology, has celebrated its 20th anniversary by expanding its product line to now include handset batteries.

Kingmax said it has spent more than a year dedicating R&D resources to mastering the upstream supply chain for handset batteries and acquiring the related validations and safety standard certifications. The company has now launched its new handset battery products to target a handset market that has grown to more than one billion handset shipments per year.

In line with Kingmax's vow to produce safe high-performance batteries for mobile phone applications, the company has chosen to sources its battery cells from Japan makers. This ensures that its products will have a much longer life than that of its rivals, while still maintaining reliability and guaranteeing safety. Kingmax batteries have well-constructed safety features that include protection circuit modules (PCM) and polymer-base PTC resettable fuses (PPTC), as well as emergency gas vents to prevent heated gas from building up in the battery.

The quality of today's entry-level handsets can vary from supplier to supplier, which can present a safety danger to users. Kingmax has fully committed itself to producing reliable and consistent products, and provides customers with a one-year warranty and NT$100 million in liability coverage.

Kingmax has released lithium (LiON) batteries to support Nokia- and Sony Ericsson-branded handset models, with its battery prices being almost half that offered by the respective handset vendors. Company chairman Joe Liu stated that Kingmax ensures that its products meet customers' high-quality requirements, and are certified by Underwriters Laboratories (UL) for product safety. Kingmax is looking to expand its product lineup to support other leading handset brands as well as smartphones.

Kingmax handset batteries are available through its sales channels in Taiwan, and the company will be rolling out the products in China and Southeast Asia in the coming months. Kingmax also plans to launch its own-brand handset batteries in other regions such as Russia and Eastern Europe, and is moving to extend its battery offering to support other applications, such as digital cameras and notebooks.

© DIGITIMES Inc. All rights reserved.
Please do not republish, publicly broadcast or publicly transmit content from this website without written permission from DIGITIMES Inc. Please contact us if you have any questions.