Sony Group has decided to spin off its TV business and place it into a joint venture controlled by TCL, marking the company's formal retreat from a segment that once defined Japan's consumer-electronics prowess. The move underscores Sony's strategic pivot toward higher-margin businesses—gaming, music, and film—while reflecting a broader, decades-long withdrawal by Japanese firms from mass-market home appliances.
Sony Corporation and TCL Technology have signed a memorandum of understanding to form a joint venture that will take over Sony's home entertainment business, including TV and audio product R&D, manufacturing, operations, and after-sales services. The new entity is expected to begin operations as early as April 2027, effectively placing the future of the Bravia brand under TCL's operational control.
At its year-end celebration on January 16, ASUS held a confident tone amid a turbulent global outlook. Jonney Shih, the company's chairman, told employees that despite mounting uncertainty from international tariffs and geopolitical tensions heading into 2025, the company had delivered what he described as a "solid report card," crediting strong execution and organizational cohesion.
Samsung Electronics is projecting a "positive and bright" business outlook for India in 2026, citing improving consumer sentiment and stronger spending momentum, according to JB Park, president and CEO of Samsung Southwest Asia. Speaking on the sidelines of CES 2026, Park said the company plans to expand its artificial intelligence ecosystem across appliances, mobile devices, and other premium consumer electronics in the country.


