The mid-to-large size OLED panel market is set for significant growth in 2025, driven primarily by demand from the monitor and notebook segments. South Korean companies Samsung Display (SDC) and LG Display (LGD), both of which are dominant players in the OLED sector, are expected to see positive revenue impacts from the market expansion.

The global e-paper industry is entering a new growth phase, fueled by rising demand for color displays and the proliferation of consumer and commercial applications. Leading players—Taiwan's E Ink Holdings, the world's largest producer of electronic paper displays, and Netronix, a major manufacturer of e-reader devices—are both projecting strong momentum through 2025 and into 2026.

Taiwan's top two panel makers have reported their revenues for the third quarter of 2025, with AU Optronics (AUO) and Innolux seeing quarter-on-quarter increases of 1% and 2.82% respectively. In contrast to forecasts predicting lackluster performance during the traditional third-quarter peak season, both companies ended with modest growth over the previous quarter, buoyed mostly by rush orders and stable panel prices.

Global TV shipments have been declining due to lifestyle changes, but large-area panel shipments have continued to grow as consumers increasingly prefer larger screen sizes. However, as TV sizes cannot expand indefinitely, the industry expects growth to begin slowing from 2026, signaling that a key driver of panel capacity absorption is fading, and manufacturers will need to think ahead to adapt.

Taiwan's semiconductor and panel industries were once two of the government-favored sectors with technological advantages. However, China's rapid rise in the panel industry, driven by massive investments leading to overcapacity, has pressured Taiwan's panel sector to transform. Meanwhile, Taiwan's semiconductor industry, led by TSMC's advanced technology, dominates orders for cutting-edge processes, leaving China far behind.

As the industry enters the fourth quarter of 2025, the traditional peak season for TV manufacturers is losing momentum. China's Singles' Day shopping festival stockpiling is winding down, and although Beijing has confirmed a new round of consumer subsidies, the long-standing incentive policy no longer delivers a strong demand stimulus. The earlier front-loading of purchases has capped growth potential for ultra-large TVs.

As the industry enters the fourth quarter of 2025, IT panels are moving into their traditional off-season. With inventory buildup largely completed, demand momentum is fading, and shipments of both LCD monitor and notebook panels are expected to decline from the third quarter of 2025, though panel makers are actively cutting production to keep supply and demand in check. Market forecasts suggest IT panel prices may see a slight decline in the fourth quarter of 2025.

Apple is set to launch a 7.6-inch folding iPhone in 2026, with Samsung Display (SDC) expected to be the exclusive supplier of its OLED panels, capturing about 40% of Samsung's total foldable panel shipments.

The Taiwan Panel & Solution Association (TPSA) completed its 12th-term board elections and announced a leadership transition on October 2. Former vice chairman and AU Optronics (AUO) Chief Technology Officer (CTO) Wei-lung Liau succeeded as chairman, while E Ink Holdings Chairman Johnson Lee assumed the vice chairman role. Innolux Chairman and CEO Jim Hung transitioned from chairman to executive supervisor.

Amid its legal battle with Samsung Display (SDC), BOE appears unaffected and is taking a more aggressive stance in the OLED market with the support of the Chinese government and Apple. According to Korean media outlet Digital Daily, BOE is building an 8.6-generation AMOLED production line in Chengdu, Sichuan, China, with a total investment of about CNY63 billion (US$8.8 billion), planning to achieve a monthly panel capacity of 32,000 sheets (based on 2290×2620mm) through the construction of Phase 1 to Phase 2.

Sharp plans to decide on transferring large-size LCD panel technology to India by the end of 2025, CEO Masahiro Okitsu said, signaling potential expansion of the country's display manufacturing capabilities.

Prices for LCD TV panels stabilized in the third quarter, following months of decline, and remained flat across all sizes in August and September. As the industry moves into the fourth quarter, demand for LCD TV panels is expected to soften. However, Chinese producers are set to scale back output during the National Day holiday. Industry executives anticipate that supply and demand will remain balanced through year-end, limiting price swings; however, a rebound in the first quarter of 2026 cannot be ruled out.

Giantplus Technology, a mid- to small-sized panel maker in Taiwan, expects stronger performance in the fourth quarter of 2025 on the back of rising automotive display orders, particularly from customers in Europe and Japan. The company said fourth-quarter results should outpace those of the third quarter as automakers place larger orders.

Chinese panel manufacturer Tianma has introduced a new high-end OLED technology brand called "Tiangong Screen," which will debut globally on Oppo's next-generation flagship Find X9 series. The two companies have also signed an agreement to establish a joint laboratory, elevating their collaboration to the next level.

Over a decade ago, China's IT industry still heavily relied on imported chips and displays, but as of today, influenced by China-US geopolitical tensions, while the chips still depend on imports, the issue of the panel has effectively disappeared.

As AI and autonomous driving technologies transform automotive displays from simple information output devices into central hubs for human-vehicle interaction, Samsung Display Co. (SDC) is seizing opportunities in enhanced automobile cockpits, emphasizing the advantages of OLED technology in terms of power consumption, image quality, form factor, and reliability.

Japan Display (JDI) and LG Display (LGD) have previously jointly supplied OLED panels for the Apple Watch, yet with JDI now set to withdraw from this segment, LGD is poised to become the sole supplier, and industry experts believe LGD will see a surge in OLED panel shipments with the launch of the 2025 Apple Watch lineup.

Samsung Electronics has reportedly launched a management review of its television business amid increasing pressure from Chinese companies in the global TV market. The move aims to reassess Samsung's existing TV business structure and the competitiveness of its new ventures, to adjust its business organization and product portfolio accordingly.

Samsung Electronics chairman Lee Jae-yong made a high-profile visit to Samsung Display's (SDC) Asan complex in South Korea, signaling the company's push to stay ahead in the intensifying OLED race. The site is developing an 8.6-generation OLED production line for IT devices, with mass production slated for 2026 to serve Apple and other international customers.

Taiwanese optoelectronics specialist AUO held its Global Partner Summit (GPS) 2025 under the theme "Together, Unlimited Possibilities" on September 12. The event brought together 116 companies and more than 300 supply chain partners from North America, Europe, and the Asia-Pacific region. Through sharing strategies and achievements in technology and value innovation, AUO and its partners explored ways to create value and advance sustainable development.

Apple has reshaped its display supply chain with the launch of the iPhone 17, adding BOE Technology to the Pro model supplier lineup for the first time. This long-anticipated move highlights Apple's push to diversify its suppliers and could prompt South Korean rivals Samsung Display (SDC) and LG Display (LGD) to refine their strategies.

Chinese display panel manufacturer TCL China Star Optoelectronics Technology (TCL CSOT) has announced plans to invest CNY29.5 billion (approximately US$4.14 billion) to build the world's first 8.6-generation OLED production line using inkjet printing technology in Guangzhou.

Chinese display manufacturers are significantly increasing investments in 8.6G OLED panels for IT applications. These investments, set to accelerate from the second half of 2025 through 2026, are expected to revitalize related upstream equipment industries. Major Chinese firms such as BOE, Visionox Technology, and TCL China Star Optoelectronics Technology (TCL CSOT) are preparing new production lines designed for medium to large-sized IT panels, including notebooks and tablets. These expansions signal higher demand for sophisticated equipment, benefiting Korean suppliers like Sunic System.

The Adani Group is reportedly in discussions with Japan's Sharp Corporation and Panasonic to establish a joint LCD fabrication plant in India, marking a strategic pivot after its proposed semiconductor wafer fab in Maharashtra was paused. According to Economic Times sources, the talks have gained momentum, particularly following Prime Minister Modi's recent visit to Japan, which emphasized strategic industrial collaboration between the two nations.