Sony will showcase the PlayStation 3 (PS3) at the upcoming Taipei Game Show (TGS) 2006, which takes place between February 16-20. This will be a first Taipei showing for Sony’s new game console, prior to the official worldwide launch of the unit, although Sony has already shown the PS3 in the US and Japan.
Sony’s exhibit will occupy a total of 80 booths at the TGS show, including 20 booths allocated exclusively for the PS3, according to a February 9 report in the Chinese-language Commercial Times.
The Taipei showing is a move, by Sony, in a marketing campaign against its rival Microsoft, which will begin to market its Xbox 360 in Taiwan, starting March 16, the paper said.
In addition to a recent announcement of lower prices for the Xbox 360 when it first goes on sale, Microsoft Taiwan also stated on February 8 that it will market a total of 19 game titles for the Xbox 360, to coincide with its official launch in Taipei, instead of 15 titles as originally planned, according to the report.
The 19 titles include PGR 3 (Project Gotham Racing 3), designed by Microsoft Game Studios, NBA 6 by Electronic Arts, Call of Duty 2 by Activision, Ridge Racer 6 by Namco, and Dead or Alive 4 by Tecmo, the report stated.
