The sales volume of MP3 players in the Taiwan market have nosedived following booming sales from September to early this month, according to local retail channels, adding that even the immensely popular iPod nano is overstocked.
About 15,000 iPod nanos have arrived since the MP3 player model was launched in the local market, with leading distributors including Synnex Technology International and Weblink International ordering about 3,000 units each, the channels indicated.
To stimulate sales, retail outlets have cut the price of the 2GB iPod nano from the recommended retail price of NT$6,900 (US$205) to NT$6,100 (US$181) and that of the 4GB model from NT$8,600 (US$255) to NT$8,000 (US$238), the channels pointed out.
Apple Computer Taiwan, however, declined to release sales figures about the iPod nano and referred interested parties to the results of market surveys conducted by IDC and GfK Marketing Services.
Article translated by Adam Hwang and edited by Eric Mah
