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Nvidia APX 2500 chip enables 3D and hours of high-def playback on Windows Mobile handsets
Press release, February 12; Ricky Morris, DIGITIMES [Tuesday 12 February 2008]

Nvidia has introduced the APX 2500 applications processor which enables Windows Mobile phones with 3D user interfaces and high-definition video. The APX 2500 delivers 10 hours of 720p HD playback, as well as HD camcorder and ultra-high-resolution photo imaging capabilities, the company highlighted.

Nvidia claims the APX 2500 boasts the industry's first HD (720p) playback and capture capability for handheld devices. The chip features an ultra-low-power GeForce core that is OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant, and Nvidia nPower technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio.

The APX 2500 is already sampling with key customers and will enter into full production by the end of the second quarter, said Nvidia. The chip is currently being shown at Mobile World Congress 2008 in Barcelona.

Nvidia APX 2500

Nvidia APX 2500
Photo: Company

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Nvidia talks smartphone plans: Q&A with Michael Rayfield, general manager, mobile business unit (Feb 15)

Nvidia hits handheld market with AP and GPU (Jun 1)

Nvidia taps into Windows SideShow (Jan 9)

Nvidia beats ATI to 80nm (Sep 18)

Nvidia GoForce powers mobile TV phones (Sep 12)

Nvidia sets the bar for multimedia support on handhelds; new platform and partnerships make implementation a breeze (Jun 7)

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