Taipei, Friday, December 15, 2017 05:11 (GMT+8)
mostly cloudy
Taipei
19°C
Digitimes Research: Apple outraces Google for on-device AI development
Ashley Huang and Luke Lin, DIGITIMES Research, Taipei [Tuesday 26 September 2017]

Google has been regarded as the leading force for the development of artificial intelligence (AI) technology thanks to its AlphaGo AI computer program. While Google still holds the advantage in the cloud-AI sector, Apple appears to have outraced Google in the development of on-device AI products with the launch of its iPhone X and iPhone 8 devices.

The built-in dual-core neural engine chip incorporated within the A11 processors, which power the iPhone X and iPhone 8 devices, integrates functionality such as machine learning, inference model and related algorithm to perform as an application-specific integrated circuit (ASIC) chip for image recognition and achieve hardware acceleration.

The face ID application allows iPhone X users to actually experience on-device AI applications. Through the use of the TrueDepth camera, users can build up a depth map of face and the neural engine can identify and confirm the face and unlock the iPhone.

With regard to AR development, although Google has rolled out its Tango AR platform and also cooperated with hardware vendors such as Lenovo and Asustek Computer to launch AR-enabled smartphones, these AR-enabled smartphones have failed to wage an AR campaign because their prices are too high due to the adoption of high-priced components such as depth measuring sensors, and the number of users of Tango-based AR phones is scarce due to limited cooperation smartphone partners, as well as immature integration between related AR software and hardware.

In comparison, Apple's ARKit supports current and previous iOS-based devices launched up to two years ago through upgrades. Without using hardware components to build a 3D mode, the ARKit can utilize software algorithm to stack up AR scenes and objects to enable users to ride on AR experiences.

To compete effectively with ARKit, Google launched ARCore at the end of August, using a technology similar to that of ARKit. However, since hardware devices supporting ARCore are still limited to only Android 7.0 and above smartphones such as Google's Pixel and Pixel XL, and Samsung Electronics' Galaxy S8, the number of ARCore-based devices will lag far behind those of ARKit-based products, Digitimes Research believes.

Realtime news
  • China tech giants forming alliances to tap immense AIoT opportunities

    IT + CE | Dec 14, 16:56

  • EZconn optimistic about light communication demand in 2018

    Before Going to Press | 6h 30min ago

  • Merck to work with GemTech for smart windows

    Before Going to Press | 6h 37min ago

  • Niching expects strong 2018

    Before Going to Press | 7h 3min ago

  • ASE, SPIL push back stock exchange process until October 31, 2018

    Before Going to Press | 7h 9min ago

  • Huawei, Oppo, Vivo cut smartphone orders by over 10%, say sources

    Before Going to Press | 7h 19min ago

  • China market: HTC enjoys strong Vive Focus pre-order

    Before Going to Press | 7h 20min ago

  • FET demonstrates new 5G base station with Ericsson

    Before Going to Press | 7h 31min ago

  • MediaTek health management chip to be used in smartphones and wearables in 2018

    Before Going to Press | 7h 31min ago

Pause
 | 
View more

China AMOLED panel capacity expansion forecast, 2016-2020

RESEARCH EXTRAS | Jun 8, 15:37

This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by China's makers.

Taiwan server shipment forecast and industry analysis, 2017

TAIWAN MOBILE DEVICE | May 31, 10:20

According to surveys and analyses conducted by Digitimes Research, revenues generated from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors rose 4.8% on year to reach NT$555.8 billion (US$18.79...

Taiwan handsets – 3Q 2017

TAIWAN MOBILE DEVICE | Dec 5, 15:21

Shipments of Nokia-branded devices to HMD Global continued to buoy Taiwan's handset shipments in the third quarter of 2017. HMD's manufacturing partner, Foxconn, benefited most.

China smartphone AP shipments – 3Q 2017

CHINA SMARTPHONE AP | Dec 1, 10:43

Vendors moved up smartphone AP shipments ahead of China's National Day Golden Week holiday, buoying third-quarter 2017 shipments to come to 172 million units, up 24.3% on quarter, outperforming market expectation.

China smartphone market and industry – 3Q 2017

CHINA SMARTPHONE | Nov 27, 15:39

China-based smartphone makers shipped a total of 179.2 million phones in the third quarter of 2017, down 0.4% on year and up 20.8% on quarter. The top five vendors in terms of shipment volumes were Huawei, Xiaomi, Oppo, BBK and Lenovo.

UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.