Taipei, Friday, October 20, 2017 00:31 (GMT+8)
cloudy
Taipei
23°C
Digitimes Research: Qualcomm to cooperate with Microsoft, Allwinner for entry-level mobile device market
Eric Lin, DIGITIMES Research, Taipei [Wednesday 22 July 2015]

Qualcomm aims to ramp up its penetration in the entry-level mobile device market by cooperating with Microsoft to launch low-cost Windows Mobile 10 products, while also cooperating with Allwinner Technology to launch 3G/4G solutions for connected tablets, according to Digitimes Research.

Qualcomm accounted for about 80% of China's 4G LTE solution market in 2014, but has seen its share decline significantly since the beginning of 2015 due to the roll-outs of competitive models from MediaTek and Spreadtrum Communications, and also due to Qualcomm's own mishap in the deployment of mid-range and high-end solutions, Digitimes Research indicated.

To maintain its market share, Qualcomm's cooperation with Microsoft aims to roll out Windows Mobile 10-based smartphones priced at about US$80 in the end-market, with the first wave of such models to be available in the fourth quarter of 2015.

The low-cost Windows Mobile 10-based models will utilize Qualcomm's MSM8909 CPU, running on Windows Mobile platform but without the need of paying licensing fees to Microsoft, therefore, the overall cost of Windows Mobile10 smartphones will be comparable to entry-level Android phones.

Meanwhile, Allwinner will develop and offer total system solutions to support the development of cost-effective 4G LTE-enabled connected tablets based on Qualcomm's Snapdragon family CPU products. Allwinner's 4G solutions are for production of high-end tablets for mature market in the US and Europe, while the 3G solutions are for tablets targeting emerging markets.

Realtime news
  • Asustek, Gigabyte reorganization efforts to bear fruit in 1Q18

    IT + CE | 6h 48min ago

  • White-box smartphone vendors highlight innovation in their new products

    Before Going to Press | 2h 18min ago

  • ProLogium, WM Motor partner to develop LCB-powered vehicle

    Before Going to Press | 2h 26min ago

  • Leadframe maker SDI resumes production at China plant

    Before Going to Press | 2h 27min ago

  • Backend houses expect rising memory demand for servers and datacenters

    Before Going to Press | 2h 28min ago

  • UREC seeking partnerships with local silicon wafer suppliers

    Before Going to Press | 2h 31min ago

  • Taiwan foundries enjoying rising orders from fabless firms

    Before Going to Press | 2h 34min ago

  • White-box notebook makers showcasing ultra-thin and 2-in-1 devices in Hong Kong

    Before Going to Press | 2h 38min ago

  • Taiwan analog IC firms to enjoy strong 4Q17

    Before Going to Press | 2h 39min ago

  • Epistar sues All Star Lighting Supplies for patent infrigement

    Before Going to Press | 2h 40min ago

  • TSMC raises IC market forecast for 2017

    Before Going to Press | 2h 42min ago

Pause
 | 
View more
UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.