Digitimes Research: Notebook shipments by major brands, ODMs decline in February
Joanne Chien, DIGITIMES Research, Taipei
Wednesday 11 March 2015

Notebook shipments (excluding detachable models) by the world's top-five brands and top-three ODMs declined 13% and 18%, respectively, in February, affected by reduced work days in the month, high inventory levels of consumer models left over from the previous year, as well as the impact caused by the sharp fluctuation of the Russian ruble, according to Digitimes Research.

On a yearly basis, February notebook shipments also showed a significant decline from a year earlier period.

Defying the monthly decline trend, Hewlett-Packard (HP) saw its notebook shipments grow nearly 30% sequentially in February thanks to inventory adjustments implemented in the previous month and shipments of low-priced education models to India, Digitimes Research noted.

HP also outperformed Lenovo to take the number one vendor ranking in the month.

However, Acer and Asustek Computer both suffered serious setbacks in shipments with sequential declines reaching as high as 40%.

Among ODMs, both Compal Electronics and Wistron saw their shipments tumble over 20% on month in February. Combined February shipments by Quanta Computer, Compal and Wistron were down 10% from a year earlier, the first yearly drop in nine months.

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