Taipei, Saturday, September 23, 2017 19:15 (GMT+8)
partly cloudy
Taipei
32°C
Digitimes Research: Lenovo, Asustek to launch US$149 Chromebook
Joanne Chien, DIGITIMES Research, Taipei [Thursday 13 November 2014]

Lenovo and Asustek are expected to release Chromebooks using Google-certified solutions from China-based Rockchip in the first half of 2015 at the latest, and their devices are expected to be priced at US$149, a new low for notebook products, according to Digitimes Research's latest finding from the Greater China supply chain.

Rockchip is a first-tier tablet application processor (AP) designer in China and has recently cooperated with Intel over chip design and the distribution of Intel's SoFIA chips.

In October 2014, Lenovo announced a 10.1-inch Android notebook using Rockchip's RK3188 solution and Digitimes Research estimates that Lenovo's RK3288-based 11.6-inch Chromebook will become available in the market at the end of 2014 at the earliest or in the first half of 2015 at the latest. Asustek's 11.6-inch Chromebook is expected to be released in 2015.

Digitimes Research expects Lenovo's and Asustek's 11.6-inch Chromebooks to be priced at US$149, 25% lower than the US$199 of the C720 from Acer, the largest Chromebook vendor currently.

The new price point will further reduce notebooks' ASPs and also put strong pressure on Microsoft, which launched an inexpensive licensing project in 2014, looking to halt Chromebook's development.

This article is an excerpt from a Digitimes Research Special Report (2015 global notebook demand forecast). Visit our latest Special reports.

UMC
China AMOLED panel capacity expansion forecast, 2016-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Global AP demand forecast, 2017-2020

    Digitimes Research expects global AP shipments to surpass the 1.9 billion mark in 2017, with smartphones remaining the main application. Qualcomm will be leading the market in 2017, as other players continue playing catch up and scramble for funds to invest in more diverse applications.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.