Taipei, Sunday, December 11, 2016 02:28 (GMT+8)
mostly sunny
Taipei
25°C
Digitimes Research: Lenovo, Asustek to launch US$149 Chromebook
Joanne Chien, DIGITIMES Research, Taipei [Thursday 13 November 2014]

Lenovo and Asustek are expected to release Chromebooks using Google-certified solutions from China-based Rockchip in the first half of 2015 at the latest, and their devices are expected to be priced at US$149, a new low for notebook products, according to Digitimes Research's latest finding from the Greater China supply chain.

Rockchip is a first-tier tablet application processor (AP) designer in China and has recently cooperated with Intel over chip design and the distribution of Intel's SoFIA chips.

In October 2014, Lenovo announced a 10.1-inch Android notebook using Rockchip's RK3188 solution and Digitimes Research estimates that Lenovo's RK3288-based 11.6-inch Chromebook will become available in the market at the end of 2014 at the earliest or in the first half of 2015 at the latest. Asustek's 11.6-inch Chromebook is expected to be released in 2015.

Digitimes Research expects Lenovo's and Asustek's 11.6-inch Chromebooks to be priced at US$149, 25% lower than the US$199 of the C720 from Acer, the largest Chromebook vendor currently.

The new price point will further reduce notebooks' ASPs and also put strong pressure on Microsoft, which launched an inexpensive licensing project in 2014, looking to halt Chromebook's development.

This article is an excerpt from a Digitimes Research Special Report (2015 global notebook demand forecast). Visit our latest Special reports.

Advantest
Wireless broadband developments in Southeast Asia markets
The transition to 4k TV - UHD TV market forecast, 2014-2017
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.