The world's top-six notebook vendors, Hewlett-Packard (HP), Lenovo, Dell, Apple, Acer and Asustek Computer, will together occupy 81.7% of global notebook shipments in 2015, increasing 1.7pp on year, according to Digitimes Research.
With the exception of Lenovo and Asustek, other vendors will barely sustain significant shipment gains in 2015 during which Lenovo is expected to continue adopting an aggressive strategy to maintain its leading market position, while Asustek will try to generate more revenues by ramping up shipments of low-priced models.
HP, Dell and Apple will see their combined shipments decline slightly in 2015 as the buying activities triggered by the expiration of Windows XP and Sony's phasing out from the notebook market will dwindle. However, the three vendors will take a combined 40% share.
Facing the mature notebook market, product differentiation among brand vendors will become more vivid in 2015, with Apple likely having drastic changes, Digitimes Research asserted.
Asustek and Acer are expected to focus on models using Microsoft's Windows with Bing low-royalty program as well as Chromebooks.