Taipei, Tuesday, February 21, 2017 04:16 (GMT+8)
partly cloudy
Taipei
26°C
Xiaomi finding its groove in China smartphone market
Michael McManus, DIGITIMES, Taipei [Monday 19 May 2014]

With interesting designs, superior pricing and an innovative marketing strategy, China-based smartphone vendor Xiaomi was able to become the top local brand in China in the first quarter of 2014, according to the recently published Digitimes Research China Smartphone Market and Industry Tracker report.

According to the Digitimes Research report, Xiaomi saw its quarterly shipment total surpass the 10 million mark for the first time, and the vendor only trailed international brands Samsung and Apple for smartphone shipments in the local China market.

While Xiaomi has targeted several market segments with its attractive designs, the company has significantly exceeded market expectations in the below-CNY1,000 low-cost segment with its flagship Redmi product. Xiaomi's sales have surged over the past few quarters, with its shipments outpacing other local players such as ZTE, Huawei, Coolpad, and Lenovo.

Xiaomi has also maintained a strong marketing buzz in the local smartphone market by focusing its sales through its online platform and only making the Redmi phone available certain days of the week, providing those who are able to purchase the device with a feeling of exclusivity, despite the low price of the model.

Digitimes Research expects Xiaomi to continue with its success in the second quarter with double digit shipment growth, though its quarterly growth rate will be much lower than it was in the previous two quarters.

Content from this article was part of a complete Digitimes Research Chinese-language report that has not yet been translated into English. If you are interested in an English version of the report or wish to receive more information about the report, click here to contact us and we will get back to you as soon as possible. Digitimes Research also provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Smartphones to remain largest AP application through 2020, says Digitimes Research

    Bits + chips | 5h 44min ago

  • Foxconn chairman pledges shares for loans

    IT + CE - Newswatch | 6h 41min ago

  • Taiwan attracts foreign direct investment of nearly US$367 million in January, says MOEA

    Bits + chips | 6h 42min ago

  • Taiwan January export order value down on month, up on year, says MOEA

    Bits + chips | 6h 44min ago

  • Taiwan attracts foreign direct investment of nearly US$367 million in January, says MOEA

    Before Going to Press | 7h 1min ago

  • Samsung Electronics accounts for 22.7% of Vietnam's export value in 2016

    Before Going to Press | 7h 1min ago

  • Taiwan January export order value down on month, up on year, says MOEA

    Before Going to Press | 7h 2min ago

  • Taiwan consumer IC specialists revenues to pick up in March

    Before Going to Press | 7h 2min ago

  • Lextar Electronics buys back 2.05% stake

    Before Going to Press | 7h 2min ago

  • Silicon wafer prices to rise from low point in 2016, says SAS

    Before Going to Press | 7h 4min ago

  • White-box smartphone vendors under increasing competitive pressure from China-based vendors

    Before Going to Press | 7h 5min ago

  • Japan lowers PV feed-in tariff rates for fiscal year 2017

    Before Going to Press | 7h 5min ago

  • Acer has not bought back own shares

    Before Going to Press | 7h 6min ago

  • Taiwan should promote smart cities initially in 7 cites, says Acer founder

    Before Going to Press | 7h 7min ago

  • Global IT demand estimated at US$2.4 trillion in 2017, says IDC

    Before Going to Press | 7h 8min ago

  • Taiwan solar cell makers hike prices

    Before Going to Press | 7h 9min ago

  • Chimei Materials Technology suffers net loss per share of NT$2.88 for 2016

    Before Going to Press | 7h 10min ago

  • China- and Taiwan-based chipmakers gearing up for next-gen memory technologies

    Before Going to Press | 7h 11min ago

  • TPK Holding to quit production of touch panels used in Apple Watch, say Taiwan makers

    Before Going to Press | 7h 12min ago

Pause
 | 
View more
Advantest
Global AP demand forecast, 2017-2020
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.