Taipei, Wednesday, July 1, 2015 08:20 (GMT+8)
mostly cloudy
Taipei
30°C
Xiaomi finding its groove in China smartphone market
Michael McManus, DIGITIMES, Taipei [Monday 19 May 2014]

With interesting designs, superior pricing and an innovative marketing strategy, China-based smartphone vendor Xiaomi was able to become the top local brand in China in the first quarter of 2014, according to the recently published Digitimes Research China Smartphone Market and Industry Tracker report.

According to the Digitimes Research report, Xiaomi saw its quarterly shipment total surpass the 10 million mark for the first time, and the vendor only trailed international brands Samsung and Apple for smartphone shipments in the local China market.

While Xiaomi has targeted several market segments with its attractive designs, the company has significantly exceeded market expectations in the below-CNY1,000 low-cost segment with its flagship Redmi product. Xiaomi's sales have surged over the past few quarters, with its shipments outpacing other local players such as ZTE, Huawei, Coolpad, and Lenovo.

Xiaomi has also maintained a strong marketing buzz in the local smartphone market by focusing its sales through its online platform and only making the Redmi phone available certain days of the week, providing those who are able to purchase the device with a feeling of exclusivity, despite the low price of the model.

Digitimes Research expects Xiaomi to continue with its success in the second quarter with double digit shipment growth, though its quarterly growth rate will be much lower than it was in the previous two quarters.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

Realtime news
  • Taiwan market: Huawei Device to launch 7-inch tablet

    Before Going to Press | 10h 3min ago

  • Several first-tier China PV makers to sell solar production lines, say Taiwan makers

    Before Going to Press | 10h 59min ago

  • XMC to be China memory base, says DRAMeXchange

    Before Going to Press | 11h 10min ago

  • Dassault Systemes expanding clients in Taiwan

    Before Going to Press | 11h 22min ago

  • Taiwan market: TWM, FET extend deadlines for below NT$1,000 4G pricing for a month

    Before Going to Press | 11h 35min ago

  • China market: Huawei launches Honor 7

    Before Going to Press | 11h 48min ago

  • Acer opens BYOC experience center in Taiwan

    Before Going to Press | 11h 48min ago

  • Acer sees little impact from Greece debt crisis

    Before Going to Press | 11h 52min ago

  • Acer plans to recruit 1,000 experts for BYOC business in a year

    Before Going to Press | 12h 2min ago

  • IBM and BOE sign agreement to develop health management platform

    Before Going to Press | 12h 17min ago

  • Samsung to ramp up shipments of OLED panels, DRAM and, flash chips

    Before Going to Press | 12h 19min ago

  • Taiwan IC design houses looking for more orders from China handset vendors

    Before Going to Press | Jun 30, 19:31

  • Taiwan makers hold advantage for wearable PMOLED orders

    Before Going to Press | Jun 30, 19:31

  • Taiwan market: Projector market at less than 20,000 units in 1Q15

    Before Going to Press | Jun 30, 19:31

  • Wei Chi Energy, APPSRC cooperate to develop hybrid battery system for electric vehicles

    Before Going to Press | Jun 30, 19:30

  • Tainergy Tech obtains solar cell orders with shipments scheduled through August

    Before Going to Press | Jun 30, 19:28

  • Stagnant demand for tablets to continue in 2H15, say Taiwan makers

    Before Going to Press | Jun 30, 19:27

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2015
2015 China smartphone panel trend forecast
2015 global notebook demand forecast
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.