Taipei, Saturday, November 1, 2014 03:17 (GMT+8)
partly cloudy
Taipei
23°C
MediaTek facing challenges in maturing China AP market
Michael McManus, DIGITIMES, Taipei [Monday 19 May 2014]

With the China smartphone market maturing, application processor (AP) providers are facing new challenges to increase their market share. According to the latest Digitimes Research China Smartphone AP Tracker report, beginning in the the fourth quarter of 2012, annual growth and quarterly growth for smartphone AP shipments both rapidly slowed.

In the first quarter of 2014, overall smartphone AP shipments declined 4.2% quarter-on-quarter in the China market, with slowing shipment momentum for MediaTek and Spreadtrum being the primary causes, noted Digitimes Research. MediaTek's shipments were affected by a decline in its TD and EDGE product shipments, an immature LTE product strategy, as well as seasonal adjustments.

In the second quarter, while Digitimes Research believes MediaTek will see its shipments rebound to double-digit growth, its two main competitors, Qualcomm and Spreadtrum, will see even stronger growth, causing MediaTek's overall market share to drop below 50% for the first time since the second quarter of 2013.

According to the Digtimes Research China Smartphone AP Tracker report, MediaTek is benefittting from the strong performance of its 8-core products but the company is at a disadvantage in the growing LTE market, as it currently lacks a single-chip solution.

Content from this blog post was provided by the Digitimes Research Tracking team, which focuses on shipment data and market trends in the global mobile device supply chain. Digitimes Research provides quarterly tracking services for market sectors such as Global Tablet, China Smartphone, China Smartphone AP, China Touch Panel, Taiwan ICT and Taiwan FPD. Click here for more information about Digitimes Research Tracking services.

MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.