Taipei, Friday, March 6, 2015 04:41 (GMT+8)
light drizzle
Taipei
16°C
Digitimes Research: Google shifts focus to large-size tablet competition
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 18 March 2014]

Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.

Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.

In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.

However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.

Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.

More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.

Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.

Realtime news
  • Innolux to recruit 2,000 new employees in 2015

    Displays | 6h 23min ago

  • Global Unichip utilizes Cadence analog IP to implement WiGig-enabled SoC on 28nm process

    Bits + chips | 6h 24min ago

  • AMD unveils LiquidVR for virtual reality headset products

    IT + CE | 6h 26min ago

  • Inspection tool maker HMI looks to 25-35% revenue growth in 2015

    Bits + chips | 6h 28min ago

  • AUO recruiting 1,500 new engineers

    Displays | 6h 30min ago

  • Lextar Electronics February revenues down on month, up on year

    LED | 6h 31min ago

  • Elan to deal out cash dividend of NT$3.60 for 2014

    Bits + chips | 6h 33min ago

  • PC shipments in 1Q15 may fall over 20%, say Taiwan makers

    Before Going to Press | 6h 43min ago

  • Acer Octon to promote business-use communication solutions via CHT

    Before Going to Press | 6h 44min ago

  • KYEC expects 2015 sales to rise

    Before Going to Press | 6h 45min ago

  • SPIL February sales rise 16.2%

    Before Going to Press | 6h 46min ago

  • SMIC buying 28nm production equipment

    Before Going to Press | 6h 46min ago

  • Global Unichip utilizes Cadence analog IP to implement WiGig-enabled SoC on 28nm process

    Before Going to Press | 6h 47min ago

  • 4G handset penetration in China to reach 40% in 2015

    Before Going to Press | 6h 48min ago

  • Inspection tool maker HMI looks to 25-35% revenue growth in 2015

    Before Going to Press | 6h 49min ago

  • Lextar Electronics February revenues down on month, up on year

    Before Going to Press | 6h 50min ago

  • Unity Opto Technology sees sequential drop in February revenues

    Before Going to Press | 6h 50min ago

  • Getac February revenues down sequentially

    Before Going to Press | 6h 51min ago

  • GET to issue up to 150 million new shares for private placement

    Before Going to Press | 6h 51min ago

Pause
 | 
View more
2015 global notebook demand forecast
Trends and forecasts for the China FPD industry, 2014-2017
Greater China touch panel shipment forecast through 2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.