Taipei, Tuesday, December 6, 2016 22:26 (GMT+8)
mostly cloudy
Taipei
20°C
Digitimes Research: Google shifts focus to large-size tablet competition
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 18 March 2014]

Digitimes Research has learned that Google is set to release at least two Nexus tablets in 2014 with an 8.9-inch model already under development and set to enter mass production in July. The 8.9-inch tablet features a display resolution of more than 2K.

Although Google may still release a smaller-size model in 2014, its strategy of skipping most of the sizes in the 8-inch range and going for an 8.9-inch display - a size that colud be categorized as large-size tablet (9-inch and above) - shows that the Internet giant is starting to shift its focus to large-size tablet applications.

In 2013, Android had an over 50% share in the small-to medium-size brand tablet market and is expected to achieve further growth in 2014 as brand vendors turn to push 8-inch tablets. The 7-inch segment will continue to see shipment growth thanks to strong demand for models with phone functions, Digitimes Research believes.

However, in the large-size brand tablet market, Android only accounted for around 30% in 2013 and its shipments amounted to only half of those of iPads. Windows also trailed behind with around 10% market share.

Because of Google's disadvantages in the large-size brand tablet market, Digitimes Research believes the release of the 8.9-inch Nexus - a product with a good price/performance ratio, sufficient mobility, and a strategic position between the large-size and small- to medium-size segments - may motivate the rest of Android camp to also skip the 8-inch segment and head for the large-size segment.

More importantly, whether the Android camp is able to create new added values for the large-size tablet market and in turn boost the overall market, will heavily depend on Google's ability to enhance Android tablet-only applications and attract more application developers to join the ecosystem.

Digitimes Research believes if the 8.9-inch Nexus can be priced at around US$299 and if Android 5.0, which may be released at the Google I/O in June, is able to feature more Android tablet-only applications, it should help the 8.9-inch Nexus tablet achieve a breakthrough in the large-size tablet market.

Realtime news
  • Fitness trackers in the lead as wearable market grows 3.1% in 3Q16, says IDC

    IT + CE | 1h 4min ago

  • Camera module maker Newmax reports increased sales for November

    Mobile + telecom - Newswatch | 1h 9min ago

  • Chip demand for iPads slows

    Bits + chips | 1h 12min ago

  • Global October chip sales increase, says SIA

    Bits + chips | 1h 15min ago

  • Rugged computer device maker Getac reports strong sales for November

    IT + CE - Stockwatch | 1h 18min ago

  • Nanya posts revenue growth in November

    Bits + chips | 1h 20min ago

  • HTC sees revenues continue to drop in November

    Mobile + telecom | 1h 23min ago

  • Digitimes Research: Global tablet shipments in 4Q16 to reach 51.29 million

    IT + CE | 1h 26min ago

  • Sinbon Electronics November revenues roughly flat on month

    IT + CE | 1h 32min ago

  • Lite-On Technology sees November revenues increase

    IT + CE | 1h 34min ago

  • General Interface Solution sees decreased November revenues

    Before Going to Press | 1h 6min ago

  • Vietnam aims at 7.0%, 10.7% of total power generation for renewable energy in 2020, 2030

    Before Going to Press | 1h 49min ago

  • Local governments in China temporarily suspend PV installation applications

    Before Going to Press | 1h 50min ago

  • Darfon Electronics sees decreased November revenues

    Before Going to Press | 1h 52min ago

  • Diode maker Eris November revenues rise

    Before Going to Press | 1h 53min ago

  • China LED material, chip makers hike prices

    Before Going to Press | 1h 53min ago

  • Synnex Technology November revenues up on month, down on year

    Before Going to Press | 1h 54min ago

  • Digitimes Research: Global digital gaming market to reach US$99.6 billion in 2016

    Before Going to Press | 1h 56min ago

  • TSMC to build new plant for 5nm and newer processes

    Before Going to Press | 1h 58min ago

  • TSMC orders equipment for NT$13.5 billion

    Before Going to Press | 1h 59min ago

Pause
 | 
View more
UMC
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.