Taipei, Thursday, September 18, 2014 00:03 (GMT+8)
partly cloudy
Taipei
29°C
Digitimes Research: Dual-OS 2-in-1s and Chromebooks a new hope for notebook vendors
Joanne Chien, DIGITIMES Research, Taipei [Thursday 9 January 2014]

Facing the fact that the notebook industry is no longer enjoying strong growth, brand vendors have been trying to transform, or are searching for new business opportunities. Observing brand vendors' latest innovations at CES 2014, Digitimes Research believes 2-in-1 devices and Chromebooks will become star products that the vendors will focus on pushing in 2014.

Digitimes Research expects 2-in-1 devices to be mainly promoted in the entry-level dual-OS product market with Intel providing resources such as reference platforms, marketing subsidies and discounts on CPU prices. Asustek Computer's Transformer Book TD300, showcased during CES 2014, is packed with performance and an attractive price, but is weak in terms of mobility, indicating that the device will mainly target the consumer group that is sensitive to cost.

More brad vendors will release dual-OS 2-in-1 devices in the first half of 2014.

With the release of Acer's new Chromebook, plus upcoming models from Toshiba, Dell and Asustek, shipments are estimated to enjoy an over 100% on-year growth to challenge a volume of four million units in 2014, expanding their presence from the education to the enterprise sector.

Realtime news
  • Taiwan market: Asustek unveils G20 gaming desktop

    Before Going to Press | 2h 1min ago

  • WCG Ultra HD TV panel shipments to grow in 2015

    Before Going to Press | 2h 14min ago

  • STMicroelectronics sees increasing MEMS applications in wearable, IoT markets

    Before Going to Press | 2h 14min ago

  • TSMC to spend NT$718.74 billion purchasing equipment

    Before Going to Press | 2h 19min ago

  • Csun to see revenues up in 4Q14

    Before Going to Press | 2h 26min ago

  • Ichia to see revenues drop 10-15% sequentially in 3Q14

    Before Going to Press | 2h 27min ago

  • Lite-On Semi rolls out new full bridge rectifier diodes

    Before Going to Press | 2h 30min ago

  • PCB makers to see HDI board lines running at full capacity till year-end 2014

    Before Going to Press | 2h 31min ago

  • Pegatron component subsidiary Asuspower to acquire production equipment sets

    Before Going to Press | 2h 31min ago

  • Asustek aiming to achieve 15% on-year PC shipment growth; to push gaming notebooks for gross margins

    Before Going to Press | 2h 32min ago

  • Digitimes Research: Mobile DRAM bit growth rate to top 37.5% in 2H14

    Before Going to Press | 2h 33min ago

  • Korea vendors still hold prospects for OLED TVs

    Before Going to Press | 3h 42min ago

  • Supply chains see orders from Motorola Mobility until 4Q14

    Before Going to Press | 3h 47min ago

  • NCC approves Vibo Telecom merger with Taiwan Star Cellular

    Before Going to Press | 4h 38min ago

  • Foxconn donates 3 smart classrooms in Taiwan

    Before Going to Press | 4h 40min ago

Pause
 | 
View more
MSI X99S GAMING 9 AC
DIGITIMES Marketing Services
DIGITIMES Translation Services
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.