Taipei, Friday, May 26, 2017 08:04 (GMT+8)
mostly cloudy
Taipei
27°C
Digitimes Research: iPhone shipments up over 25% on year in 3Q13
Kristina Shih, DIGITIMES Research, Taipei [Thursday 28 November 2013]

Apple shipped a total of 33.8 million iPhones, including the 5s, 5c and older models, in the third quarter of 2013, increasing 25.7% from a year earlier, according to data compiled by Digitimes Research.

Sales of the iPhone 5c have been lagging far behind the iPhone 5s because the 5c has a low price/performance ratio and a vague pricing as compared to the iPhone 5s, forcing Apple to push sales of older models with reduced prices in emerging markets, Digitimes Research said.

As a result, the ASP of iPhones dropped to a historical low of US$577.2 in the third quarter, resulting in Apple's revenues growing at a pace slower than the growth in shipments and also affecting the vendor's profitability.

After completing the first full quarter of sales in fourth-quarter 2013, sales of the new iPhone models are expected to hit a new quarterly high, but Apple is unlikely to see its market share moving upward due to low shipment growth and lack of competitiveness in emerging markets, Digitimes Research commented.

Apple remains active pushing sales of the new iPhones to China, and its pending cooperation with China Mobile, which accounts for 70% of China's mobile phone user market, will be a shot in the arm for its efforts to ramp up its share in China.

Sales of iPhones in Japan have been growing steadily, although the impact of sales of new iPhones to the market by an additional distributor, NTT DoCoMo, has not been fully revealed. With NTT DoCoMo holding a leading market share in terms of the number of mobile users, shipments of iPhones in Japan are expected to grow significantly in the fourth quarter, Digitimes Research indicated.

iPhone pricing

Source: Company, compiled by Digitimes, November 2013

Realtime news
  • TSMC set to move 7nm to volume production in 2018

    Bits + chips | 9h 50min ago

  • Macroblock 2017 EPS to reach NT$8

    Bits + chips | 9h 51min ago

  • LG Display may stop production of Full HD OLED TV panels by end of 2017

    Before Going to Press | 10h ago

  • China market: Sharp to resume marketing of smartphones

    Before Going to Press | 10h 1min ago

  • US ITC to start global safeguards investigation of imported solar cells, PV modules

    Before Going to Press | 10h 2min ago

  • Taiwan Star Cellualr procures equipment from Nokia Networks Taiwan

    Before Going to Press | 10h 3min ago

  • MSI to hold Gaming Night at Computex Taipei 2017

    Before Going to Press | 10h 4min ago

  • MediaTek to enter mass production of 12nm mobile chips in end-2017

    Before Going to Press | 10h 4min ago

  • NCC fines TWM NT$2.4 million

    Before Going to Press | 10h 5min ago

  • China market: 1Q17 TV shipments slip 14% on year, says Sigmaintell

    Before Going to Press | 10h 6min ago

  • FET cooperates with Ericsson to try use of NB-IoT in smart parking

    Before Going to Press | 10h 7min ago

  • CHPT to provide solutions for special-purpose PCBs

    Before Going to Press | 10h 8min ago

  • E Ink Holdings nets NT$0.14 per share for 1Q17

    Before Going to Press | 10h 8min ago

  • TSMC to start equipment move-in at Nanjing fab in September

    Before Going to Press | 10h 21min ago

  • Taiwan market: Smartphone shipments decline significantly in April

    Before Going to Press | 10h 22min ago

  • Techman Robot aims to ship 1,000 collaborative robots in 2017

    Before Going to Press | 10h 22min ago

Pause
 | 
View more
Innodisk
Intel strategies in the mobile device market
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.