Taipei, Thursday, June 30, 2016 11:35 (GMT+8)
thunderstorms
Taipei
31°C
Digitimes Research: iPhone shipments up over 25% on year in 3Q13
Kristina Shih, DIGITIMES Research, Taipei [Thursday 28 November 2013]

Apple shipped a total of 33.8 million iPhones, including the 5s, 5c and older models, in the third quarter of 2013, increasing 25.7% from a year earlier, according to data compiled by Digitimes Research.

Sales of the iPhone 5c have been lagging far behind the iPhone 5s because the 5c has a low price/performance ratio and a vague pricing as compared to the iPhone 5s, forcing Apple to push sales of older models with reduced prices in emerging markets, Digitimes Research said.

As a result, the ASP of iPhones dropped to a historical low of US$577.2 in the third quarter, resulting in Apple's revenues growing at a pace slower than the growth in shipments and also affecting the vendor's profitability.

After completing the first full quarter of sales in fourth-quarter 2013, sales of the new iPhone models are expected to hit a new quarterly high, but Apple is unlikely to see its market share moving upward due to low shipment growth and lack of competitiveness in emerging markets, Digitimes Research commented.

Apple remains active pushing sales of the new iPhones to China, and its pending cooperation with China Mobile, which accounts for 70% of China's mobile phone user market, will be a shot in the arm for its efforts to ramp up its share in China.

Sales of iPhones in Japan have been growing steadily, although the impact of sales of new iPhones to the market by an additional distributor, NTT DoCoMo, has not been fully revealed. With NTT DoCoMo holding a leading market share in terms of the number of mobile users, shipments of iPhones in Japan are expected to grow significantly in the fourth quarter, Digitimes Research indicated.

iPhone pricing

Source: Company, compiled by Digitimes, November 2013

Realtime news
  • Microsoft said to release Surface AIO in 3Q16

    IT + CE | 14min ago

  • GET may see operating loss in July

    Green energy | 46min ago

  • Tatung to complete PV installation capacity of 60MWp in Taiwan by end of 2016

    Green energy | 1h 23min ago

  • MediaTek joins China Mobile 5G project

    Bits + chips | 1h 29min ago

  • TSMC 3Q16 revenues to rise almost 20%, says report

    Bits + chips - Newswatch | 1h 31min ago

  • TSMC orders equipment for NT$3 billion

    Bits + chips - Stockwatch | 1h 32min ago

  • ASE expects merger with SPIL to create synergies

    Bits + chips | 1h 34min ago

  • HTC invests more capital into overseas subsidiary

    Mobile + telecom - Stockwatch | Jun 29, 21:53

  • GDDC running PV power-generating station in New Jersey

    Green energy | Jun 29, 21:08

  • Qualcomm Snapdragon 600 and 800 processors to support Google Tango

    Before Going to Press | Jun 29, 21:41

  • Taiwan market: Acer expects notebook share to reach 22% in 2Q16

    Before Going to Press | Jun 29, 21:40

  • PCB maker Tripod Wuxi subsidiary increases capital

    Before Going to Press | Jun 29, 20:55

  • Quanta Storage to deal out 2015 dividend of NT$1.20

    Before Going to Press | Jun 29, 20:46

  • Samsung Display talking about selling 7G LCD factory, says report

    Before Going to Press | Jun 29, 20:44

  • Digitimes Research: Japan-based vendors launch only 3 new consumer digital camera models in 2Q16

    Before Going to Press | Jun 29, 20:43

  • UMC orders equipment for Xiamen fab

    Before Going to Press | Jun 29, 20:42

  • Notebook-related IC suppliers expect to enjoy double-digit revenue growth in 3Q16

    Before Going to Press | Jun 29, 20:42

  • ASE buys equipment from Teradyne

    Before Going to Press | Jun 29, 20:42

  • Digitimes Research: Photonics Festival in Taiwan features automotive LED lighting

    Before Going to Press | Jun 29, 20:41

  • TSMC 3Q16 revenues to rise almost 20%, says report

    Before Going to Press | Jun 29, 20:40

  • Ability Enterprise to deal out 2015 dividend of NT$1.50

    Before Going to Press | Jun 29, 20:39

Pause
 | 
View more
Taiwan server shipment forecast and industry analysis, 2016
Wireless broadband developments in Southeast Asia markets
Analysis of China revised domestic semiconductor industry goals
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • 2015 global tablet demand forecast

    This Digitimes Research Special Report provides a 2015 forecast for the global tablet market and analyzes the strategies of key market players such as Google, Apple, Intel, and Microsoft.

  • 2015 China smartphone panel trend forecast

    This Digitimes Research Special Report analyzes the strategies of key China-based major panel makers BOE, Tianma and IVO for attacking the different market segments through technology and pricing, and their relationship to local vendors Huawei, Lenovo, ZTE, Xiaomi and Coolpad.