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Amway Experience Center Adopts CAYIN Digital Signage Solutions to Fuel Business Growth in Thailand
Press release
Tuesday 28 May 2013

Amway's new Experience Center in Thailand adopted CAYIN's digital signage solutions to bring their brands to life for their consumers and stakeholders.

When Amway set out to build a modern new headquarters in Thailand in 2012, their plan was to build a state of the art 9,000 square meters Amway Experience Center which is the first of its kind in Asia. They wanted each of their core brands to be supported with integrated displays and multimedia and audiovisual capabilities.

Amway enlisted the expertise of DMaSSTech, CAYIN's distributor in Thailand, to design and build the audiovisual infrastructure to support and deliver the rich product content that was critical to the Center's success.

To address the advanced technology needs of the Experience Center, DMaSSTech chose an integrated suite of CAYIN Digital Signage Technology and completed the project successfully in March 2013. CAYIN's devices with robust interactive and multimedia capabilities provided the ideal platform for Amway's Experience Center.

DMaSSTech implemented 13 units of SMP-WEB4 and 20 units of SMP-200 digital signage players along with 33 units of 32 to 55 inch LCD screens. SMP-WEB4 brings Amway products and brands to life on demand as center visitors take guided tours. Members can access via touch screen more in-depth product information to gain a deeper understanding of the products' features.

Amway wanted an environmentally friendly solution and they liked that SMP-200 consumes 50-100 times less power than a desktop PC. They also wanted to be able to turn on and off remote screens immediately when necessary and for other screens they wanted to conserve power by using a pre-set timer schedule.

Amway holds frequent seminars and lectures, and they are exploring ways to broadcast these talks to Experience Center visitors. The AV-in connector gives them the option of delivering real-time video directly to players. With the ability to show video from TV tuners, DVD players, USB cameras and more, SMP-WEB4 provides Amway with many possibilities for the future and for growth in event participation.

CAYIN's Digital Signage platform enabled Amway to speed their time to market for the Experience Center. Amway was able to focus on creating engaging educational content knowing the audiovisual systems had the capabilities they required, while being easy to implement and maintain in their daily operations. Amway's Experience Center has increased participation and brand engagement from members and distributors. CAYIN products play a critical role in fueling business growth for Amway Thailand.

Please download the complete case study from CAYIN's website:

About Amway

Established in the USA in 1959, Amway has been one of the world's largest and most successful direct selling businesses with annual sales of more than $11.3 billion USD. The company operates in more than 100 countries and is well-recognized across the globe. Amway Thailand was established in 1987 and has become the largest direct selling business in Thailand. The company has a wide range of health, beauty, and homecare products.

About CAYIN Technology

CAYIN Technology offers a complete portfolio of appliance-based digital signage solutions, including media players, servers, and software, for various commercial applications, such as education, transportation, retail, hospitality, corporate use, and financial and public institutions. CAYIN is dedicated to being a reliable partner to its clients worldwide, and has successfully set up various application references globally. In order to best facilitate the deployment of CAYIN products, the company also provides tailored services to satisfy the ascending market demand for almost limitless applications.

Amway Experience Center Adopts CAYIN'S Digital Signage Solutions

Amway Experience Center Adopts CAYIN'S Digital Signage Solutions

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