Motherboard makers Micro-Star International (MSI) and ASRock will strengthen marketing in China as their main focus in 2013, according to the companies.
In the China market, MSI and ASRock have lagged behind Asustek Computer and Gigabyte Technology in market share.
MSI recently held a marketing conference in Kunshan, eastern China, to adjust marketing and increase motherboard sales in order to hike its total shipments from about five million units in 2012 to 6.0-6.5 million units in 2013, the company indicated.
ASRock has held overclocking contests in several cities in China to enhance its brand reputation, the company noted. ASRock aims to ship three million motherboards to the China market in 2013 and increase total shipments to nine million units, the company said.
Article translated by Adam Hwang
