Supply chain
Announcing the 'NEW' UTC-Series Product Family at Advantech
Press release
Thursday 10 January 2013

Advantech, a leader in providing a wide range of certified computing systems and services, is happy to announce its new strategy for the UTC-series product family. In the past, customers might have had to research up to three different product lines in order to make the best buying decision: Advantech's UbiQ products for smart room & scenario control; the UTC product line of iServices touch computers; or the DSS, all-in-one digital signage systems for kiosk and display applications. These product lines will now be realigned under a single "UTC" product designation. For example, UbiQ-231, a One-Touch Scenario Control Panel with 4:3 Color LCD Display, will become UTC-231. The realignment should make purchasing decisions easier for customers as they will be able to view all related products online from a single product page.

Full-range of Display Sizes

With the advent of the new naming for the UTC-series of products at Advantech, it is easier than ever to see the complete range of display sizes throughout the product line up. Select from a full-range of displays from 3.5 to 65-inches: the variety is sure to meet your application-specific requirements.

The Right Touch in the Right Place

The integration of products under the "UTC" designation will give Advantech the ability to focus attention on the broader needs of the overall touch panel display market. All three series of products are bound by one common factor, that of providing touch-panel or touchscreen solutions. Following the realignment, no matter your need, be it scenario control, interactive signage or touch computers, there is sure to be a perfect touch solution which is the right one for your project needs.

A Step in the Right Direction

Advantech will gradually transition to the new "UTC" product naming, which will make it easy for all involved. From the first step of realigning names and other marketing-related information, to back-end ordering and inventory, the process should be easy and transparent to our customers.

Advantech strives to maintain excellence through continually challenging ourselves to develop better products and services, and better business processes. For more information about the new UTC-series of products, or more information about Advantech products and services in general, please contact a sales representative or visit our website.

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