Taipei, Tuesday, March 3, 2015 11:37 (GMT+8)
haze
Taipei
22°C
2013 global tablet forecast
James Wang, DIGITIMES Research, Taipei [Tuesday 11 December 2012]
Registration required (free) to purchase. Please sign in if you wish to continue.
Based on analysis of the major platform companies and the white box market, Digitimes Research forecasts that global tablet shipments (including both branded and white box models) will overtake notebook shipments in 2013, growing by 38.3% on 2012 levels to hit 210 million units. Shipments of branded tablets alone are forecast to reach 140 million units.
Abstract
Global mobile computing device shipments, 2007-2015 (m units; excluding white box tablets)

Based on analysis of the major platform companies and the white box market, Digitimes Research forecasts that global tablet shipments (including both branded and white box models) will overtake notebook shipments in 2013, growing by 38.3% on 2012 levels to hit 210 million units. Shipments of branded tablets alone are forecast to reach 140 million units.

The aggressive pricing of the Nexus 7 and Nexus 10 is likely to give Google strong momentum in 2013. Digitimes Research projects that Google will become the number two tablet vendor, while Apple will retain the top spot, with its share of branded tablet shipments declining slightly to 55.6%. Factoring in white box tablets, Apple's share of all tablet shipments will drop below 40%.

The explosion in white box tablet shipments in 2012 means that Android will overtake iOS to become the largest platform in 2012. Combined shipments of all Android tablets - including branded, white box, Amazon and Barnes & Noble devices - are projected to hit 121 million units in 2013, representing 40.2% growth on 2012 figures.

Digitimes Research also projects that global shipments of branded and white box tablets will top 300 million by 2015, with branded devices accounting for more than 200 million units and white box tablets for around 100 million.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Haier entering tablet OEM business

    IT + CE | Mar 2, 22:57

  • Samsung, LG and Sony to purchase 42% of global TV panel supply in 2015, says IHS

    Displays | Mar 2, 21:28

  • TV vendors shifting strategy to prevent panel pricing from increasing

    Displays | Mar 2, 21:26

  • Lextar Electronics to expand LED epitaxial wafer capacity

    LED | Mar 2, 21:04

  • SMIC starts mass production for CMOS image sensors

    Bits + chips | Mar 2, 21:00

  • MWC 2015: HTC, Samsung to showcase new mobile innovations

    Before Going to Press | Mar 2, 21:37

  • Digitimes Research: South Korea sees worldwide memory market share of 57.1% in 4Q14

    Before Going to Press | Mar 2, 21:17

  • MIIT sets 2015 targets for China broadband Internet-access development

    Before Going to Press | Mar 2, 21:15

  • WPG to acquire Genuine shares

    Before Going to Press | Mar 2, 21:14

  • Digitimes Research: Taiwan IC design industry output value to grow 13% in 2015

    Before Going to Press | Mar 2, 21:14

  • Ichia Technologies sees decreased February revenues

    Before Going to Press | Mar 2, 21:09

  • China imports about 93 million tonnes of polysilicon in January

    Before Going to Press | Mar 2, 21:07

  • Solartech sees decreased February revenues

    Before Going to Press | Mar 2, 21:06

  • China market: Outdoor LED lighting valued at CNY14.7 billion in 2014

    Before Going to Press | Mar 2, 21:06

  • China LED chip production value in 2014 estimated at CNY12.0 billion, says GLII

    Before Going to Press | Mar 2, 21:02

  • Danen Technology February revenues down on month, up on year

    Before Going to Press | Mar 2, 21:01

Pause
 | 
View more

2015 China IC design market forecast

RESEARCH EXTRAS | Jan 23, 10:50

Global economic growth is forecast to reach 3.8% in 2015, up from 3.3% in 2014. From the perspective of the electronics industry though, PC shipments will continue to decline, smartphone shipment growth will drop, and tablet shipments may decline. Despite the...

2015 global AP market forecast and vendor analysis

RESEARCH EXTRAS | Jan 23, 10:46

Digitimes Research estimates that total 2014 AP shipments will reach 1.52 billion units worldwide, up 19.6% from 2013, and in 2015 the global market will see shipments of 1.65 billion units, growing 8.5% on year. The slowdown is mainly due to a shrinking tablet...

Taiwan large-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 17, 11:23

Taiwan-based makers saw their large-size TFT LCD panel shipments increase on year in fourth-quarter 2014, driven largely by demand for TV applications. But they are facing growing competition from China-based and Korea-based makers who are ramping up new production...

Taiwan LCD TVs – 4Q 2014

TAIWAN FPD | Feb 17, 11:07

Taiwan's LCD TV makers saw significant increases in shipments in the fourth quarter of 2014 thanks to strong seasonal demand, as well as Foxconn's shipments to Mexico to fulfill government procurement orders.

Taiwan small- to mid-size LCD panels – 4Q 2014

TAIWAN FPD | Feb 16, 15:11

Major Taiwan-based suppliers of small- to medium-size LCD panels changed their production strategies in fourth-quarter 2014 as the industry entered the slow season amid sluggish demand for smartphone applications and rising competition from China-based rivals...

2015 China IC design market forecast
Trends and forecasts for the China FPD industry, 2014-2017
Greater China touch panel shipment forecast through 2015
  • Wireless broadband developments in Southeast Asia markets

    As of 2013, the 10 ASEAN nations had a total of over 700 million mobile subscriptions, with the CAGR from 2003-2013 reaching 24%. This Digitimes Research Special Report analyzes the various mobile broadband markets in ASEAN and looks at the respective trends in 4G LTE development for those markets.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.