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2013 worldwide notebook market and industry forecast
Joanne Chien, DIGITIMES Research, Taipei [Tuesday 4 December 2012]
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The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 is supposed to give a boost to the notebook market, challenges including tablets, as well as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.
Abstract
Global notebook shipments, 2007-2015 (k units)

The global notebook market will continue to face challenges in 2013. Although the launch of Windows 8 in October 2012 is supposed to give a boost to the notebook market, the rise of the tablet platform as well as other key issues such as notebook makers looking to develop more detachable designs and questions about the health of the global economy, make it unlikely that 2013 will be a better year for notebook shipments than 2012. Digitimes Research expects that global notebook shipments will suffer a further drop in 2013 while facing the specter of strong price pressure.

However, despite the poor market conditions, some brand vendors including Lenovo, Apple, Asustek Computer and Samsung, are still expected to achieve shipment growth in 2013, leaving other brands to deal with shipment declines. Taiwan-based ODMs will also see a situation similar to brand vendors, with only a few makers able to achieve shipment growth. Overall only a few notebook players can achieve an outstanding performance in 2013.

Although Windows 8 will only have a limited effect on boosting notebook demand in 2013, the operating system will accelerate the penetration rate of touch panels in notebook products, helping touchscreen notebooks become the product line with the most potential in terms of growth in 2013. Notebooks with solid state drives (SSD) as the main storage device will have the second largest growth, contributed mainly by Apple products. As for Intel's ultrabook, with overall notebook prices dropping, the continued relative high prices associated with the product make it unlikely the platform will see strong success in 2013.

Table of contents
Price: NT$48,000 (approx. US$1,685)
Realtime news
  • Taiwan market: HTC launches 2 new mid-range smartphones

    Mobile + telecom - Newswatch | 1h 49min ago

  • Digitimes Research: Taiwan sees decreased 1Q16 shipments of small- to medium-size panels

    Displays | 2h 32min ago

  • Several China vendors launch 2-in-1s, gaming notebooks via Intel support

    Before Going to Press | 3h 6min ago

  • Danen Technology sees increased April revenues

    Before Going to Press | 3h 7min ago

  • Digitimes Research: Global notebook shipments to grow 9.7% sequentially in 2Q16

    Before Going to Press | 3h 8min ago

  • Global tablet shipments in 1Q16 estimated at 39.6 million units, says IDC

    Before Going to Press | 3h 9min ago

  • HMI to see strong rebound in 2Q16, says report

    Before Going to Press | 3h 10min ago

  • Edison Opto suffers net loss per share of NT$0.26 for 1Q16

    Before Going to Press | 3h 10min ago

  • Advantech nets NT$2.08 per share for 1Q16

    Before Going to Press | 3h 11min ago

  • Gintech Energy posts 1Q16 net EPS of NT$1.16

    Before Going to Press | 3h 11min ago

  • Acer steps into digital signage via cooperation with AOpen

    Before Going to Press | 3h 12min ago

  • TSMC to withdraw form Motech board of directors

    Before Going to Press | 3h 12min ago

  • GlobalWafers nets NT$0.78 per share for 1Q16

    Before Going to Press | 3h 13min ago

  • Quanta Computer denies reported layoffs

    Before Going to Press | 3h 14min ago

  • Global Ultra HD TV panel shipments in 1Q16 hike 77%, says Sigmaintell

    Before Going to Press | 3h 15min ago

  • China market: Xiaomi to launch new smartphones with in-house developed APs

    Before Going to Press | 3h 15min ago

  • Asustek Computer leads gaming notebook sales

    Before Going to Press | 3h 16min ago

  • Apacer 1Q16 EPS hits 5-quarter high

    Before Going to Press | 3h 17min ago

  • FocalTech looks to double-digit revenue growth in 2Q16

    Before Going to Press | 3h 18min ago

  • China market: More white-box handset makers to phase out of market

    Before Going to Press | 3h 18min ago

  • Adata 1Q16 profits soar

    Before Going to Press | 3h 21min ago

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