Microsoft has adopted a strategy of helping ISVs (independent software vendors) cooperate with Windows 8 tablet PC vendors to pre-install their applications, in an effort to encourage the customization of tablet PCs to meet the needs of various market segments, according to Microsoft Taiwan.
Applications available on the Windows Store, Microsoft's online store for Windows 8-ready applications, cover three categories: C2C application software developed by ISVs for individual users such as Angry Birds; B2C applications developed web service providers; and line of business software solutions developed by ISVs or system integrators such as CRM and ERP, Microsoft Taiwan indicated. Currently, C2C accounts for 75-80% of the total number of applications on Windows Store, B2C for 15-20% and line of business for about 5%, Microsoft Taiwan noted. Microsoft's match-making between ISVs and Windows 8 tablet vendors focuses on C2C, Microsoft Taiwan pointed out.
For Taiwan-based ISVs, Asustek Computer and Acer are more likely than other vendors to pre-install their applications, according to Taiwan-based business-use software solution provider Intumit.
Article translated by Adam Hwang
