Ultrabooks, despite that Intel has been aggressively pushing the products, may not earn favor from consumers because average prices are still about 30% higher than those of mainstream notebooks, according to sources from PC players.
Within the consumer market, students and recent graduates mostly pick notebook models priced between NT$18,000-23,000 (US$600-768), while employed workers favor models with prices around NT$25,000, the sources noted.
The sources pointed out that the promotion of ultrabooks by channel retailers and notebook brand vendors as well as price/performance ratio will all play key roles in boosting consumer demand for the devices. Meanwhile, competition from older-generation notebook models will also pose a strong challenge for brand vendors to push their ultrabook sales.





