Taipei, Monday, October 20, 2014 00:46 (GMT+8)
partly cloudy
Taipei
24°C
Consumers may still have difficulty accepting ultrabook pricing
Ocean Chen, Taipei; Joseph Tsai, DIGITIMES [Tuesday 20 September 2011]

Ultrabooks, despite that Intel has been aggressively pushing the products, may not earn favor from consumers because average prices are still about 30% higher than those of mainstream notebooks, according to sources from PC players.

Within the consumer market, students and recent graduates mostly pick notebook models priced between NT$18,000-23,000 (US$600-768), while employed workers favor models with prices around NT$25,000, the sources noted.

The sources pointed out that the promotion of ultrabooks by channel retailers and notebook brand vendors as well as price/performance ratio will all play key roles in boosting consumer demand for the devices. Meanwhile, competition from older-generation notebook models will also pose a strong challenge for brand vendors to push their ultrabook sales.

Categories: IT + CE Portable

Tags: Intel price ultrabook

MSI X99S GAMING 9 AC
The transition to 4k TV - UHD TV market forecast, 2014-2017
Greater China touch panel shipment forecast through 2015
  • 2014 global high brightness LED market, trends and shipment forecast

    For the global LED lighting market, the market size will reach US$25.82 billion in 2014 or a market penetration rate of 23.4%. This is attributable to exponential shipment growth for light bulbs, tubes, and directional lamps.

  • Greater China touch panel shipment forecast through 2015

    This Special Report provides forecasts through 2015 for Greater China touch panel shipments with breakdowns based on technology (glass, film, resistive), application (smartphone, NB and tablet) and by firm.

  • 2014 global tablet demand forecast

    This report analyzes the main players, their strategies and shipments forecasts for 2014, as well as other factors contributing to either growth or decline in various segments within the tablet market, with a particular focus on Apple, Google, Samsung, and Microsoft, along with whitebox vendors.