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Apple iPad to account for 61% share of global tablet market in 2011, says a new report from Digitimes Research
Press release [Thursday 4 August 2011]

Taipei, Taiwan, August 4, 2011 – This year, approximately 65.2 million tablets will be shipped from manufacturers to major brand vendors. While Apple is expected to continue dominating the market with 40 million shipments and a 61% share for its iPad device, other vendors will provide consumers with more choice for operating system, product features and screen size, according to a recent DIGITIMES Research Special Report titled "Expectations for the 2H 2011 tablet market."

Tablet shipments were up more than 420% from one year earlier in the first half of 2010 and the market will continue with its positive momentum in the second half of the year, with shipments expected to be up more than 150% from one earlier. Apple's iPad shipments in the second half of 2011 will reach 25.5 million units, up 76% compared to the first half of the year.

While Apple remains the dominant player with its iPad line, other major vendors have been looking to gain traction in this booming market. The non-iPad group's shipments in the second half are expected to reach 15.65 million units, up 65% compared to the first half of the year and accounting for 39% of total shipments, the report stated.

Outside of the iPad, all eyes will be Android develop mens, as the platform has been extending its reach in the tablet sector even more rapidly than it did in the smartphone sector, with a penetration rate reaching more than 30%.

In terms of core application processors, Apple again will dominate that market in 2011. And while Nvidia's Tegra series has been widely supported by brands other than Apple, shipment figures from Digitimes Research suggest that Texas Instruments (TI) is likely to be the firm to beat out for second place in the market.

However, tablet shipments in the second half of 2011 still face uncertainties and the key quarter for 2011 will be the fourth quarter, as a number of brand vendors have yet to firm up their strategies for the last quarter of the year.

The DIGITIMES Research Special Report "Expectations for the 2H 2011 tablet market" provides a breakdown of expected tablet shipments by vendor for the second half of the year, as well as providing analysis of the semiconductor, software, processor technology and Taiwan manufacturing ecosystem shaping the market.

Click here for more information about the report.

About DIGITIMES Research

DIGITIMES Research is the research arm of DIGITIMES Inc., Taiwan's leading high-tech media outlet. Operating as an independent business unit, DIGITIMES Research focuses on monitoring key high-tech industries, while also guiding clients toward suitable new business as well. Market intelligence and analysis is provided to more than 1,000 corporate customers worldwide. Research and consulting services cover a full range of industries, including information and communications technology (ICT), flat panel display (FPD), renewable energy and semiconductor design and manufacturing.

Contacts:

Michael McManus (Michael.mcmanus@digitimes.com)
Shannen Yang (Shannen.yang@digitmes.com)

Topics: Page 2

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