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3M Showcases Energy Efficient Display Demonstrations at FPD International 2010
Press release, staff reporter, DIGITIMES, Taipei
Wednesday 10 November 2010

St Paul, Minn - November 9, 2010- 3M's Optical Systems Division, who designs and manufactures brightness enhancement films for electronic displays found inside LCD TVs, monitors, notebook PCs and handheld devices, today provided a sneak preview of its energy efficient display exhibits and innovative display technology concepts that will be shown during FPD International 2010, to be held November 10-12, 2010 at the Makuhari Messe in the Chiba Prefecture, Japan. At this year's show, the cmpany's demonstrations showcase improvements for two hot topics at this year's show-enhancing energy efficiency in electronic devices and a glasses-free 3D experience in handheld devices.

During FPD International, 3M Optical Systems Division Exhibit Highlights Include:

Glasses-Free 3D Film for Handheld Devices

3M will show its field sequential 3D optical film for handheld devices-enabling true auto stereoscopic 3D viewing on mobile phones, gaming and other handheld devices without the need for glasses. The film only requires one LCD panel, operating at a 120Hz refresh rate. Backlight module assembly is nearly identical to existing systems-allowing for simple integration at the assembly stage.

Dual Brightness Enhancement Film (DBEF) for LCD TVs, a Reflective Polarizer, Enables Broader Luminance Viewing Angles and Up to 32% Energy Savings

Building upon its portfolio of optical film solutions, 3M will showcase a benefit of its Dual Brightness Enhancement Film (DBEF) for LCD TVs, which is available for all LCD TV sizes. In addition to DBEF's ability to enable thinner displays and reduce set power consumption by up to 32%, the technology enables a broader luminance viewing angle. This has direct benefit in the retail environment where TVs using DBEF stand out among other TVs, particularly when viewed at oblique angles on the store shelves. The film also has direct benefits to the end user who views the TV from oblique angles. DBEF increases brightness by recycling polarized light, and is fully compatible with other structured backlight films.

Optical Film Solutions for Handheld Devices Improve Form Factor, Efficiencies and Water/Vapor Resistance

3M will show prototypes of its 95 micron Advanced Structured Optical Composite (ASOC), which delivers the optical power of crossed prism films with environmental robustness similar to optical films with twice its total thickness. In addition, the company will present OLED light extraction technology, providing significant efficiency improvements for OLED light sources and allowing for as much as a 100% increase in axial luminance. The company's Flexible Transparent Barrier (FTB) film, which provides water vapor resistance to protect OLED and e-paper displays, will also be showcased.

3M Notebook Brightness Enhancement Film - Reflective Polarizer (NB BEFRP) Enables Thinner Displays-Only 180 Microns Thick

3M will also show its newest notebook film, a Brightness Enhancement Film - Reflective Polarizer (NB BEFRP) for notebooks. The film combines a reflective polarizer with a prism film that's only 180 microns thick-enabling displays that are 135 microns thinner than using two separate films and also providing a wider viewing angle.
See 3M's demonstrations Visit 3M's booth #4621 at FPD International, to be held November 10-12 within the Makuhari Messe in the Chiba Prefecture, Japan. Media interested in learning more about 3M's suite of optical film solutions firsthand should contact Stacey Voorhees-Harmon at or call 925-336-9592 to schedule an interview.

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