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Commentary: Will the co-brand strategy for handsets work for Garmin and Asustek?
Daniel Shen and Monica Chen, Taipei; Steve Shen, DIGITIMES
The early February announcement of a strategic alliance between Asustek Computer and PND vendor Garmin to develop and market co-branded LBS (location base service)-centric mobile phones looks to complement both companies. But the reluctance of the companies...
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The coronavirus outbreak has disrupted production and weakened consumer confidence, with all ICT sectors bracing for major declines in shipments. Digitimes Research has conducted analyses on three mobile device sectors, namely notebooks, smartphones and tablets in the wake of the outbreak.