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Production cost of PS3 could be cut by US$100
Yen Ting Chen, Taipei; Adam Hwang, DIGITIMES [Monday 7 May 2007]

As blue-laser pick-up heads (PUHs) for use in the PlayStation 3 (PS3) are expected to increase in supply and decrease in price, the production cost of the game console could be reduced by as much as US$100, according to Taiwan-based makers of game consoles and components.

Sony Shiroishi Semiconductor, a wholly owned subsidiary of Sony, on April 23 announced an expansion of its monthly production capacity of blue-violet laser diodes, a key component of HD-DVD and Blu-ray Disc (BD) PUHs, to 1.7 million diodes as well as the beginning of volume production of 240mW (milliwatts) blue-violet laser diodes in November of 2007. This will greatly increase the supply of blue-laser PUHs at lower prices, the sources indicated, noting the reduction of costs could reach US$100.

Besides a potential drop in the production cost of the PS3, the production cost of the Xbox 360 (20GB hard drive version) has dropped to US$323.30 based on estimates by research firm iSuppli in the fourth quarter of 2006.

PS3 and Xbox 360: Breakdown of production costs (US$)

Item

PS3 (60GB version)

Xbox 360 (20GB hard drive version)

Motherboard, CPU, graphics processor, chipset, etc.

352

204

Optical disc drive/player

125

19.45

Hard disc drive

54

43

Power supply

37.50

25.50

Bluetooth, 802.11 b/g network modules

19.60

N/A

Other components

150.50

N/A

Chassis and related

61.75

25.25

Assembly

40

6.10

Total cost

840.35

323.30

Retail price

599

399

Source: iSuppli, November,2006, compiled by Digitimes, May 2007

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