Taipei, Friday, October 20, 2017 00:44 (GMT+8)
cloudy
Taipei
23°C
CeBIT 2007: HD DVD forms European promotional group
Press release, March 16; Eric Mah, DIGITIMES [Friday 16 March 2007]

At a press conference at CeBIT 2007, Studio Canal, Universal, Toshiba and Microsoft announced the formation of a new trade organization, the European HD DVD Promotional Group.

The new organization will include movie studios, distributors, consumer electronics companies, IT companies, PC makers, disc replication companies and authoring houses companies throughout Europe and around the globe. As the European counterpart to the North American HD DVD Promotional Group and working with the HD DVD Promotion Group originally organized in Japan, the new non-profit organization completes the global promotion structure for HD DVD, working to educate consumers on the quality and value of the format.

The existing marketing campaign, which showcases HD DVD as "The Look and Sound of Perfect" will be used to highlight European perspectives, with the launch of country-specific pages to the www.hddvdeurope.com website. The group and its member companies plan to back the campaign with promotions, and trade and consumer marketing through the 2007 holiday season and into 2008. The campaign will promote the format and co-market HD DVD hardware with the more than 300 HD DVD titles already on the market today and the more than 600 expected on store shelves by year-end 2007.

For complete DigiTimes coverage of CeBIT 2007 go here.

Realtime news
  • Asustek, Gigabyte reorganization efforts to bear fruit in 1Q18

    IT + CE | 7h 1min ago

  • White-box smartphone vendors highlight innovation in their new products

    Before Going to Press | 2h 31min ago

  • ProLogium, WM Motor partner to develop LCB-powered vehicle

    Before Going to Press | 2h 39min ago

  • Leadframe maker SDI resumes production at China plant

    Before Going to Press | 2h 40min ago

  • Backend houses expect rising memory demand for servers and datacenters

    Before Going to Press | 2h 41min ago

  • UREC seeking partnerships with local silicon wafer suppliers

    Before Going to Press | 2h 44min ago

  • Taiwan foundries enjoying rising orders from fabless firms

    Before Going to Press | 2h 47min ago

  • White-box notebook makers showcasing ultra-thin and 2-in-1 devices in Hong Kong

    Before Going to Press | 2h 51min ago

  • Taiwan analog IC firms to enjoy strong 4Q17

    Before Going to Press | 2h 52min ago

  • Epistar sues All Star Lighting Supplies for patent infrigement

    Before Going to Press | 2h 53min ago

  • TSMC raises IC market forecast for 2017

    Before Going to Press | 2h 55min ago

Pause
 | 
View more
UMC
Global AP demand forecast, 2017-2020
Global notebook shipment forecast, 2017 and beyond
  • China AMOLED panel capacity expansion forecast, 2016-2020

    This Digitimes Research Special Report examines the China AMOLED industry, focusing on the expansion capacity of the makers, the current implementation plans of major smartphone vendors in the market and the technological hurdles faced by the China makers.

  • Taiwan server shipment forecast and industry analysis, 2017

    Digitimes Research estimates that revenues from sales of server motherboards, servers, storage systems and related network system equipment by Taiwan-based vendors reached NT$555.8 billion in 2016 and the amount is estimated to grow 5.9% on year in 2017.

  • Global notebook shipment forecast, 2017 and beyond

    This Digitimes Special Report examines key factors in the notebook industry, including products, vendors and ODMs, that will affect total shipments in 2017 and through 2021.