The global market for small-sized OLED displays is on a path of steady expansion through the end of the decade, fueled primarily by the rising demand from smartphones, particularly Apple's iPhone lineup. However, with demand expected to outpace supply, analysts are warning of a potential OLED panel shortage as early as 2028.

BOE Technology is reportedly in talks with Samsung Electronics and other manufacturers to supply white OLED (WOLED) panels for monitors, as Chinese panel makers seek to capture surging demand in the high-end gaming market. Analysts view the effort as BOE's bid to secure a foothold in premium displays.

Samsung Display (SDC) is executing a sweeping organizational overhaul across both its IT and small-to-medium panel businesses, aiming to solidify its leadership in OLED displays while countering growing competition from China.

Samsung Electronics has unveiled the world's first 115-inch micro RGB television, marking a bold step to reinforce its presence in the premium TV segment. Unlike self-emissive microLED displays, this model uses micron-scale RGB backlighting combined with AI image processing to deliver more accurate colors, higher brightness, and enhanced picture quality, giving Samsung an edge in the large-size premium TV market.

Canadian microLED startup VueReal is advancing the automotive industry’s shift toward digital and lightweight designs through its proprietary microLED technology. The company is collaborating with manufacturers and tier-one suppliers across Asia, targeting commercial mass production by 2028.