With the growing popularity of AI, Google is also pushing keenly to adopt Gemini Nano in Android for generative AI and LLM applications.

Global smartphone shipments hit the peak of 2023 in the fourth quarter, but decelerated in the first quarter of 2024 due to seasonality.

Smartphone sales in China were stronger in 4Q23, but will return to a seasonal decline in 1Q24.

China-based smartphone brands' combined shipments went up above 10% both sequentially and annually in the fourth quarter of 2023. Although the volumes will slip on quarter in the first quarter of 2024, they will continue to enjoy on-year growth.

Global tablet shipments went up nearly 10% from a quarter ago to reach around 31 million units in the third quarter of 2023, thanks partly to robust seasonal demand.

Global smartphone shipments for the third quarter of 2023 totaled 274.8 million units, with an annual decline of 0.6%.

Smartphone shipments to the Chinese market amounted to 61.3 million units in the third quarter of 2023, showing a 2.4% decline sequentially but a 5% increase compared to the same period a year earlier.

Chinese smartphone vendors together experienced a shipment growth of 4.3% sequentially and 5.8% annually in the third quarter of 2023, buoyed by a seasonal rebound in overseas markets and a resurgence in demand in some emerging markets.

Global smartphone shipments are expected to grow within a range of 4-8% annually from 2024-2028, representing a compounded annual growth rate (CAGR) of 6%.

Second-quarter 2023 global smartphone shipments amounted to 250 million units, down 8.7% from a year ago.

Global tablet shipments reached only 28.09 million units in the second quarter of 2023, down nearly 5% from a quarter ago, due to the quarter being the traditional slow season and sales in key markets such as North America and China showing no major improvement.

Second-quarter 2023 smartphone shipments to the China market came to 62.8 million units, edging upward 0.6% from a quarter ago and decreasing 2.2% from a year ago.