China TV brands are estimated to have a 19% share of the global TV market by 2014 due to increasing LCD TV orders in China.
AU Optronics (AUO) and Chimei Innolux have reported that approximately 47% of their shipments in the first quarter this year have been to China-based TV brands, which comprise more than 80% of China's TV market, while shipments to China from Korea-based panel makers such as LG Electronics and Samsung Electronics were 17% and 15% of their overall panel shipments during the same period.
China's consumers are known to have a proclivity for local-based TV brands, said industry sources. That, coupled with panel tariffs and recent energy-saving stipends that include funding for TVs, over 90% of which have to be local models, have given local makers an advantage in the largest and fastest growing LCD TV market, added sources.
In order to counterbalance competition, Taiwan-, Japan- and Korea-based TV makers are restructuring their strategies to compete in the global market, said sources.
AUO sees increased panel orders from China
Photo: Michael Lee, Digitimes, June 2012
Article translated by Alex Wolfgram
