HTC has inaugurated its new headquarters for Europe, the Middle East and Africa (EMEA) located in Slough, UK, with EMEA president Florian Seiche leading a staff of 500 members, according to the company.
With the inauguration of the new headquarters, HTC plans to launch its first naked-eye 3D-enabled smartphone, the HTC EVO 3D, for the Europe market in July, taking directly on Samsung Electronics and LG Electronics (LGE) in the 3D handset segment.
HTC's European operations have grown steadily over recent years to encompass more than 50 territories. HTC's sales in the Europe market grew 100% in 2010 and accounted for 30% of the company's total sales for the year, according to company data.
"HTC is growing on all fronts in 2011; we're attracting new, exciting talent to the senior management team and increasing our commitment to local markets through investment in people and partnerships. Our new European office is a natural next step to show our commitment to the EMEA market and we look forward to using this office as a base from which to drive the European mobile market forward in the years to come," said CEO Peter Chou.
Article translated by Steve Shen
