Taiwan-based notebook maker Pegatron Technology has recently had cooperation with Ingram Micro China and China-based BOE Technology to enter the all-in-one PC DIY market in China.
Since Pegatron has been gradually losing all-in-one PC orders from Hewlett-Packard (HP) in 2010, and the company is having difficulties landing orders from other first-tier brands, it has decided to turn to work in this new market and believes the strategy should also benefit its motherboard business.
In the plan, Pegatron is focusing on providing components including motherboards, as well as designing system structure and the machine's look. BOE is in charge of development of the related component mold as well as providing panels and system assembly. Ingram Micro China is in charge of marketing and sales in the DIY channel.
Pegatron will release products in four major cities in China by the end of September and its new DIY all-in-one PCs and will offer consumers choices over CPU, memory, hard drive and optical drive.
The company will release three models under the first DIY all-in-one PC series - one with an 18.5-inch panel, one with a 21.5-inch and a 23.6-inch panel-based device using Intel G41 or H55 chipsets. The 21.5-inch and 23.6-inch models will also provide discrete graphics card as an option.
However, some PC vendors are conservative toward the idea and believe the market may still face the same problems as the traditional desktop market.
Article translated by Joseph Tsai
