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Analysis: OpenAI shifts to enterprise, Anthropic advances; Google Gemini leads consumer AI

Amanda Liang, analysis Mar 27, 2026, 10:48 0

OpenAI CEO Sam Altman. Credit: AFP

By late 2025, most enterprises adopting AI chose OpenAI. In 2026, that trend is reversing. Enterprise users now increasingly favor Anthropic over OpenAI, marking a shift in competitive positioning within enterprise AI.

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