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BYD launches aggressive 2026 push in Germany, aiming to eclipse SAIC MG and reshape pricing

Nuying Huang, Taipei; Jingyue Hsiao, DIGITIMES Asia Thursday 12 February 2026 0

Credit: AFP

BYD plans to intensify its push into the German market in 2026 by expanding its dealer network and implementing steep price cuts to target more than 50,000 annual vehicle sales and overtake SAIC MG as the leading Chinese automotive brand in Europe.

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