DIGITIMES's research and statistical analysis showed that overall smartphone shipments by Chinese brands hit 187.6 million units in the fourth quarter of 2025, a sequential increase of 6%, thanks to Singles' Day shopping promotions in China and strengthened demand from overseas markets entering the peak season. However, compared to the fourth quarter of 2024, the volumes slipped 1.6%.
Full-year 2025 smartphone shipments by Chinese brands totalled 711.2 million units, up 2.2% year-on-year. Smartphone shipments in the China market were 76.1 million units in the fourth quarter of 2025, a quarterly increase of 14.3% with full-year 2025 volumes reaching 287.3 million units, a year-on-year decrease of 0.6%.
In the fourth quarter of 2025, the top seven Chinese smartphone brands by shipment volume were Xiaomi, Oppo, Transsion, Vivo, Honor, Lenovo, and Huawei, respectively. Of overseas shipments for Chinese brands during this period, demand strengthened due to the year-end holiday shopping season, coupled with some vendors like Huawei expanding their overseas sales compared to the same period in 2024.
Chart 1: Key factors affecting 4Q25 and 1Q26 China smartphone industry
Chart 2: China smartphone industry shipments, 3Q24-1Q26 (m units)
Chart 7: China smartphone industry's export shipments, 3Q24-1Q26 (m units)
Chart 8: Export shipments by Chinese vendor, 3Q24-1Q26 (m units)
Chart 10: China smartphone industry shipments, 2021-2025 (m units)
Chart 11: Key factors affecting 4Q25 and 1Q26 China smartphone shipments
Chart 12: China smartphone market shipments, 3Q24-1Q26 (m units)
Chart 13: China smartphone market shipments ? international and local brands, 3Q24-1Q26 (m units)
Chart 14: China smartphone market share ? international and local brands, 3Q24-1Q26 (m units)
Chart 15: China smartphone market shipments, by China-based players, 3Q24-1Q26 (m units)
Chart 16: China smartphone market shipment share, by China-based players, 3Q24-1Q26
Chart 17: China smartphone market shipment growth by quarter by China-based players, 3Q24-1Q26
Chart 18: International brand smartphone shipments in China market, 3Q24-1Q26 (m units)
Chart 19: China smartphone market shipments by international brands, 3Q24-1Q26 (m units)
Chart 20: China smartphone market shipment share by international brands, 3Q24-1Q26
Chart 21: China smartphone market quarterly shipment growth by international brands, 3Q24-1Q26
Chart 22: China smartphone market shipments by all vendors, 3Q24-1Q26 (m units)
Chart 23: China smartphone market shipment share by all vendors, 3Q24-1Q26
Chart 24: China smartphone market shipments, 2020-2025 (m units)
