Samsung Electronics is preparing to introduce its extended reality (XR) headset, reportedly named "Moohan," at an event on October 22, 2025. The new device highlights Samsung's collaboration with Google and Qualcomm on an AI-based Android XR platform, signaling the company's strategic push into the multimodal AI era.
Samsung invited media and stakeholders on October 15, 2025, to the upcoming Galaxy event, which will begin at 11 a.m. Korea Standard Time and will be streamed live on Samsung's official website, newsroom, and YouTube channel.
Premium display sets new standard
The device, referred to in South Korean media reports including ChosunBiz and iNews 24 as "Project Moohan" or "Project Infinite," is expected to deliver a refined user experience through its cutting-edge hardware and software collaboration. The Korean term "Moohan" translates to "infinite," while its English counterpart, "Infinite," suggests limitless potential for the technology.
Moohan distinguishes itself from competitors with a 4K Micro OLED display that offers higher resolution than Apple's Vision Pro headset. Equipped with 16GB of memory and powered by Qualcomm's Snapdragon XR second-generation chip, the headset supports precise eye gaze and hand movement tracking. Industry analysts anticipate that the integration of Google's Android XR platform will enhance content quality and enable Samsung to differentiate its product in the growing XR market.
AI capabilities drive immersive experience
Multimodal AI capabilities are central to the headset's design, with expectations that it will harness Google AI Gemini to process and learn from diverse forms of content such as text, images, and videos. This approach reflects a broader industry trend toward AI systems that can handle multiple input modes to improve interactivity and immersion.
Industry sources estimate that the retail price of Project Moohan will be around US$2,000. This pricing positions Samsung's device as a premium product, yet notably more affordable than Apple's Vision Pro, which has a price tag of US$3,499. Samsung's entry is likely to appeal to users seeking high-end XR experiences with advanced AI features but at a relatively lower cost.
As the XR sector evolves rapidly with the convergence of artificial intelligence and immersive hardware, Samsung's upcoming release underscores the intensifying competition in this space, with significant implications for both innovation and market dynamics.
Article edited by Jerry Chen
