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Qualcomm ramps up Snapdragon branding in bid to lead AI PC market

Jay Liu, Hawaii; Elaine Chen, DIGITIMES Asia Saturday 27 September 2025 0

Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm. Credit: DIGITIMES

At the opening keynote of the Snapdragon Summit 2025, Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm, presented the company's latest branding achievements, emphasizing how its marketing transformation is now central to its...

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