Mercedes-Benz returns to pragmatic strategy with A-Class extended to 2028 and development of entry-level models on MMA platform

Nuying Huang, Taipei; Rodney Chan, DIGITIMES Asia Wednesday 24 September 2025 0

Credit: AFP

Under the pressure in the high-end car market, Mercedes-Benz, a luxury brand known for elegance and composure, is revamping its strategy. Recent remarks reportedly made by Mathias Geisen, who is responsible for marketing and sales at the German automaker,...

The article requires paid subscription. Subscribe Now

Email address

Password

Save my User ID and Password

Save my User ID and Password

Some subscribers prefer to save their log-in information so they do not have to enter their User ID and Password each time they visit the site. To activate this function, check the 'Save my User ID and Password' box in the log-in section. This will save the password on the computer you're using to access the site.

Note: If you choose to use the log-out feature, you will lose your saved information. This means you will be required to log-in the next time you visit our site.

NEW individual users please REGISTER first.

Enterprise user first-time LOGIN.

I forgot my ID and/or password?

MEMBERSHIP BENEFITS

Full access to articles dating back to 2000.
Real-time access to the news as it breaks.
Access to premium content.
Full access to Tomorrow's Headlines.
Asia Supply Chain 250 dataset access.