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Sony doubles down on premium niche with Xperia 1 VII to salvage shrinking market presence

Max Wang, Taipei; Jingyue Hsiao, DIGITIMES Asia Wednesday 28 May 2025 0

Credit: DIGITIMES

Sony has unveiled its 2025 flagship smartphone, the Xperia 1 VII, aiming to strengthen its position in the high-end segment despite its diminished influence in the global smartphone market. While far behind giants like Apple, Samsung, Xiaomi, Oppo,...

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