Beyond the recent unveiling of the latest Model electric vehicle at the 2024 Hon Hai Technology Day (HHTD24), there is keen interest in which additional models are approaching mass production and retail sales. Among them, the highly anticipated Model B electric crossover SUV is certainly the focus.
In the second half of 2023, Luxgen Motor, a subsidiary of Taiwan's Yulon Motor Group, applied for the trademark "N5," raising speculation about a potential N5 model based on Model B, following the previously launched N7 based on Model C.
Jeff Lee, Luxgen's general manager, indicated that while Foxconn (Hon Hai) has vehicles in the conceptual phase, some are nearing mass production. He confirmed, "Model B is definitely the next one," emphasizing that the timeline and development plans will depend largely on Foxtron Vehicle Technologies, the joint venture between Foxconn and Yulon responsible for technological advancements.
On October 3, Luxgen launched the N7 LR long-range version, extending its driving range to 711 kilometers and adopting the CCS2 charging standard. Lee explained that CCS1 and CCS2 are the two main global standards, and neither is inherently superior. Luxgen views CCS2 as a promising avenue for future development in Taiwan's electric vehicle market, leading to the N7 LR's launch. Owners using CCS1 can still charge their vehicles with an adapter.
On October 9, Lee spoke at the HHTD24 event on "AI-Driven Future of New Energy Vehicles," highlighting the benefits of online sales models, intelligent customer service, and vehicle networking. He cited the N7 LR's online early bird project, which garnered over a thousand registrations within a day, with more than 50% of orders opting for the new LR Refining+ package based on member demand analysis.
The introduction of the long-range version has notably enhanced the cost-performance ratio of the standard model, resulting in a sales surge. Lee noted that Luxgen might consider closing early bird registration ahead of schedule due to this positive market response.
Set to launch on November 1, Luxgen's online store aims to elevate the customer experience and foster positive word-of-mouth. The store will feature a "highlight" points system, allowing loyal customers to redeem rewards from referrals and EV battery maintenance through an e-commerce platform.
In addition to auto parts, the online store will offer Internet of Vehicles software and EV charging fee plans, aligning with the current trend of integrating AI and electric vehicles.
Article translated by Willis Ke
